MxMIndia

Tag: Udit Bhambri

  • Kérastase is focusing on key communication to relevant audiences

    VMLY&R India to manage social media mandate for Kérastase

    By A Correspondent

     

    On the back of a multi-agency pitch Kérastase from the L’Oréal group has appointed VMLY&R India as its social agency of record for a period of two years.

     

    Kérastase is focusing on key communication to relevant audiences, contextualising the brand for the Indian market and at the same time maintaining its global equity and standards. Creating awareness of the luxe brand and increasing salon footfall is also crucial on their agenda. VMLY&R India will manage the digital strategy and communication for the entire Kérastase’s portfolio across their Facebook, Twitter and Youtube channels.

     

    Commenting on the partnership, Rachit Mathur, GM Kérastase India said: “We are excited to start this journey with VMLY&R India. The strength that they have shown to own content driven social for their partners is indeed impressive. We look forward to this partnership with them and Kérastase.”

     

    Added Udit Bhambri, Country Head, VMLY&R India: “As VMLY&R India, we aim to bring alive digitally, this proposition of the brand and invite and welcome all women to the luxurious world of Kérastase.”

     

     

  • Anita Dongre teams up with VMLY&R India to work on the user experience and creative revamp of Anita Dongre’s website

    VMLY&R India to revamp Anita Dongre’s website

    By A Correspondent

     

    Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India to work on the user experience and creative revamp of the website.

     

    As part of the win, VMLY&R has been tasked to revamp the user experience and visual journey on the website for both – a US luxury consumer looking to shop for sustainable contemporary fashion (Grassroot) as well as an Indian consumer looking for rich ethnic wear without alienating one user from the other.

     

    Commenting on the appointment, Udit Bhambri, Country Head, VMLY&R India said: ”VMLY&R has always come up with innovative ways and we are geared to deliver a more desirable user experience and out of the box ideas to revamp the website. It has been a delightful experience by working together towards one goal and that is by giving a better, more personalized user experience.“

     

    Talking about the association, Deepikesh Hira, Head – Ecommerce, Label Anita Dongre added: “Here the objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. With our new vision, digital plays a leading role and we have found perfect partners in VMLY&R India to work and deliver a better user experience and revamp the website creatively to give it an innovative touch.”

     

     

  • Achal Deoda has been appointed Business Director, VML Mumbai and Amandeep Singh as Business Director, New Delhi

    VML bolsters senior team with new appointments

    By A Correspondent

     

    VML has announced the appointment of two senior resources in its team. Achal Deoda has been appointed Business Director of VML Mumbai and Amandeep Singh as Business Director for VML New Delhi. Both will report to Udit Bhambri, Business Head, VML India.

     

    Said Deoda on his new assignment at VML: “VML India has been successful in helping brands envisage digital transformation strategy and continues to deliver expertise across building large Enterprise solutions across digital, Social Media and Digital Marketing, TVC style digital video content and digital strategy consulting. My vision is to continue to bring VML’s global expertise across digital and help Indian brands lead their respective categories with stronger and sustainable digital ecosystems.”

     

    Added Singh: “VML has a level of energy and vision which is infectious and made me take up this new opportunity to head the business in Delhi. The capabilities VML has is phenomenal and my plan is to simply take this out to the clients helping them solve their next business problem. We are already working on some very interesting projects here and you all would hear about them very soon,” said Singh.

     

     

  • VML India will lead the digital and social strategy for the entire portfolio

    VML India named digital creative agency for Marico’s Parachute Advansed hair oil

    By A Correspondent

     

    VML India has been named the digital creative agency of record (AoR) for Marico’s Parachute Advansed hair oil portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed hair oil portfolio.

     

    Said Udit Bhambri, Head of VML India :“To be able to work with a brand like Parachute Advanased is an honour. We very much look forward to partnering the brand with our digital expertise, to drive both consumer share of mind and wallet.”