By A Correspondent
Sony LIV has announced its foray into the movies subscription service with blockbuster movie content. With this initiative, Sony LIV continues to expand its content offerings from catch-up content to sports, to music to original exclusive series and now, to the movies subscription service.
India, besides its large market size, is among the countries with the fastest smartphone growth in Asia. Mobile Video traffic in India is poised to grow exponentially in the next three years and Sony LIV, the first Video on demand service by a broadcaster in India, is seeking to bolster its foothold in the online video space. Globally, SVOD is poised to become the largest revenue source in 2020, overtaking OTT advertising. But in India the market is at a nascent stage with a huge growth potential in future. (Source: Digital TV Research)
Sony LIV will let consumers stream all mega blockbuster movies at a very nominal price. The service will be accessible to consumers through its website or via the Sony LIV app available on Google Playstore (for Android users) and Appstore for (iOS users). With the latest and a vast range of movies from across the genres, users can pay for the subscription through multiple e-payment options such as credit card, debit card, Internet banking and direct billing services.
Uday Sodhi, EVP and Head -Digital Business said, “The movie subscription service is a convenient and affordable way for film lovers to enjoy their favorite blockbuster hits on their preferred digital devices. We have a wide assortment of cinematic treats on offer that users can access in a single click. The different subscription models ensure that they pay as per their consumption levels. The move is targeted towards making the digital platform the only destination that consumers need to turn to in order to fulfill the entire spectrum of their entertainment needs.â€