MxMIndia

Tag: UCWeb India

  • New UC Browser offers direct news feeds from the recently launched UC News and options for personalisation, powered by its big-data technology

    UCWeb launches new UC browser; announces strategic content partnership with Colors TV

    By A Correspondent

     

    UCWeb Inc. launched a new UC browser and announced its strategic content partnership with Colors TV. Driven by big-data technology, the new UC browser includes news feeds from UC News making it an integral part of UC Browser now, with more customisation options for the users. UC Browser has been updated keeping in mind the user preferences for trending and relevant information at the fingertip.

     

    The partnership with Colors TV for some of its shows is a reinforcement of the strategy of Alibaba Mobile Bbusiness Group, to digitize entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users who access internet on the go.

     

    UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 Million Monthly Active users (MAUs) globally. Today UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top 3 mobile browsers, according to StatCounter.

     

    Commenting on the growth and new strategy, Jack Huang, President, Overseas Business, Alibaba Mobile Business Group said, “Our new milestone of reaching 420 million MAUs has placed us at par with Twitter and Instagram. Our vision in the coming years after success in India, is to serve half the population of the planet. Our strategy is to focus on “Glocalization” – which is going global by offering localized solutions in each market. We believe this strategy will lead us to a new digital era, which is GUF – Google, UCWeb and Facebook.”

     

    UC Browser is India’s favourite mobile browser, with over 80 Million (MAUs) and a market share of close to 50 per cent (Source StatCounter). The browser has brought faster internet access to millions of people residing in low bandwidth areas across the country. While the old browser just brought people on the internet, the New UC Browser recognizes that now is the right time to offer the right content to the right user.

     

    The New UC Browser embraces adaptability by offering direct news feeds from UC News, an app exclusively launched for India market in June 2016. Once a user selects his favourite topics, the algorithm adapts and offers more information on the topic of his choice. The information is shareable, can be customised and is available in 2 languages – English and Hindi, which will later, also be available in other regional languages, starting with Tamil.

     

    The New UC Browser has a simple and clean UI  and the homepage is a lot more concise with one swipe allowing the option to switch from Browser to News. The personalised channel settings allow the users to choose their favourite news channels and make their own reading sequence, as per their individual preference. The user friendly browser also has a night mode feature that offers a convenient browsing experience during night.

     

    The strategic partnership with Colors is being built around four marquee shows; Jhalak Dikhhla Jaa, 24, Big Boss and Comedy Nights Live. As part of the collaboration, UCWeb will create multiple engagement platforms around these shows for the users of UC Browser, 9Apps and UC News.

     

    Talking about the partnership, Robert Bu, General Manager, UCWeb India said, “Our partnership with Colors is unique in its own way. The partnership seeks to build long term engagement for the content on Colors TV through multiple platforms such as blogs and behind the scenes videos, ensuring stickiness and long term engagement for these properties. Digital content consumption is on the rise and the challenge for content creators is to be able to customize, curate and present diverse content to users to strengthen their engagement. The solution that UC Browser is offering is “Digitized Entertainment.”

     

    Speaking about the collaboration, Raj Nayak, CEO of Colors TV said, “Alliances are not just for visibility. Sometimes it is about ensuring the best user experience for consumers and enhanced viewer experience. At COLORS, we have always believed in conducting business that meets our consumer’s needs. Today, our viewers are mostly mobile owing to which we can draw synergies with a popular mobile browser like UC Browser, thereby making our content appealing to audiences regardless of the type of screen they’re using. With content on-the-go becoming a lucrative option for today’s viewers, associating with a brand like UC Browser, for shows including Jhalak Dikhhla Jaa, Bigg Boss 10, Comedy Nights Live and 24: Season 2, allows us to explore different promotional strategies that make it a beneficial proposition for us.”

     

  • Campaign showcases UC News as the right product for the millennials who want to stay connected

    UCWeb unveils campaign for UC Browser and UC News

    By A Correspondent

     

    UCWeb, an Alibaba mobile business group company and makers of UC Browser released their commercial in India for UC News. UCWeb had launched UC News last month in Delhi and the television commercial is part of an integrated campaign launched to promote UC News in India.

     

    Created on the insight of ‘Survival of Latest’, the campaign seeks to position UC News as the right product for the people who want to stay updated with relevant and trending information. The integrated campaign was started on July 26, 2016 with the introduction and teaser of the TVC on social media platforms and made its TV debut on July 30, 2016.

     

    Explaining the rationale behind the campaign, Constantin Wu, Head of Marketing, UCWeb India said, “At UCWeb we take great pride in our products. Our vision is to help bring the benefits of mobile internet to people across the world and with that vision we have created products like UC News. Our brief to the agency therefore was very simple and clear. We wanted the communication to speak to the millennials in a language that they understand and help them connect with UC News. The key insight that this campaign works on is that todays’ generation aspires to stay ahead of their peer group. ‘ UC News’ helps to give them the edge of being in the know of the ‘latest’, which establishes them as a clued-in individual.”

     

    The campaign has been created by Cheil India. Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India and Kundan Joshee, Sr. Vice President Cheil Worldwide commented, “The Mobile browser as a category is evolving at a rapid pace and the task at hand for us was to bring consumer advantage to the fore, while at the same time establish the brands USP of being the fastest and relevant. We picked up the most germane theme and played our story around it. There is a lot to do and we look forward to creating more memorable campaigns with the brand.”

     

  • Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views

    E-commerce traffic during Diwali surged 75.5%

    By A Correspondent

     

    UCWeb, India’s leading mobile browser with an over 54% market share, said e-commerce traffic during the Diwali shopping season surged a whopping 75.5% this year.

     

    “The number of users who visited e-commerce sites Flipkart, Amazon and Snapdeal via UC Browser in the month leading to Diwali 2015, increased over 75% compared to last year,” Kenny Ye, Managing Director of UCWeb India, said Thursday.

     

    Parent UCWeb Inc, which is a leading provider of mobile internet software and services, is a business within Alibaba Group’s mobile division.

     

    “Indians are increasingly embracing shopping on-the-go, splashing out on various items through mobile shopping during festive sales. There’s no doubt m-commerce is prospering,” he added.

     

    A big portion of users eventually placed orders on Amazon via UC Browser through the campaign, the company said in a media statement.

     

    Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views.

     

    According to UCWeb India, the traffic upsurge reflected the public perception of Diwali in the age of e-commerce. “As e-tailer giants rolled out sales promotions to usher in the festive season, UC Browser and Amazon India also joined hands distributing coupons and vouchers to users through a #HarGharUCDiwali campaign launched exclusively on UC Browser,” the company said.

     

    The two-week long shopping carnival eventually saw over 17 million users coming on board trying their luck for coupons and vouchers.

     

    According to latest reports by IAMAI and IMRB, mobile Internet users in India are roughly at 306 million, up from 276 million in October this year. The number of mobile users who shop via their smartphones has also seen a steady rise, with 75% increase in e-commerce traffic throughout Diwali shopping season.