MxMIndia

Tag: Uber

  • Bindrais responsible for driving Uber’s reputation forward and delivering against the mission of providing reliable transportation everywhere

    Satinder Bindrato head communications at Uber

    By A Correspondent

     

    Satinder Bindra

    Uber has announced the appointment of Satinder Bindra as its first Director of Communications, India and South Asia.

     

    As a key member of Uber’s regional leadership team, Bindra will be responsible for driving Uber’s reputation forward and delivering against the mission of providing reliable transportation everywhere, for everyone; encompassing internal and external communications, stakeholder relations and community outreach efforts.

     

    Commenting on the appointment, Jill Hazelbaker, Senior Vice President of Policy and Communications, Uber said: “I am thrilled for Sat to join Uber and lead our Communications efforts across India and South Asia. Sat brings a truly exceptional collection of experiences encompassing more than two decades and spanning over 70 countries. He is a thought leader, a respected development advocate, humanitarian and campaigner; he is also an author, an award winning journalist, documentarian, and a talented brand ambassador. His appointment reinforces our commitment and continued investment to India, as an absolutely critical global market for Uber.”

     

    Previously, Bindra was the Principal Director of External Relations at the Manila-based Asian Development Bank, the Communications Director for the United Nation’s Development Programme in New York City and the United Nations Environment Programme in Nairobi, Kenya.

     

    Commenting on his appointment, Bindra said: “I’m honoured to work for Uber, a company that is reshaping technology, changing consumer behavior and promoting sustainability at an unprecedented scale. In India and South Asia, UBER has a formidable track record of creating economic opportunities, improving social mobility, reducing traffic congestion and improving air quality. I look forward to sharing its exciting story with 1.9 billion South Asians.’’

     

    Given the way things have been panning out for the cab (and now food) aggregator here in India, we expect his hands full with much action. And a lot of it which may not be under his control.

     

     

  • Rolls out first-ever TVC in India with the tagline 'Ise Apni Hi Gaadi Samjho'

    Uber begins India promotion blitz with first brand film

    By A Correspondent

     

    Ridesharing app Uber has unveiled its integrated marketing campaign in India. With the idea of ‘Apnapan’ as its core theme, the campaign aims to build everyday brand relevance and reframe personal mobility. This also marks the launch of Uber’s first TVC in India.

     

    Said Sanjay Gupta, Head of Marketing, Uber India: “At our scale, there are millions of amazing stories that we hear each week – stories of heart-warming experiences that take place between riders and driver-partners across the country. It’s these stories that keep people coming back to ride and drive with us. Over the last four months, we’ve spent hours listening to our riders and driver partners across the country to co-create our communication strategy, and build out the idea of Apnapan in the truest sense. We’re super excited to launch this campaign, as it’s our first step towards reframing the narrative around personal mobility and freedom for millions in India. So when you use Uber next, Isey Apni hi Gaadi Samjho.”

     

    Reinforcing that Uber is everyday, for everyone, the campaign is conceptualised by Taproot Dentsu.Speaking about the campaign, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said:”Being a regular Uber user, I can vouch for the fact that it’s changed my life. It’s rare to work on a campaign where the idea is true to the brand and the service, where you don’t have to create a story because the real thing IS the story. The Uber experience is as good as having your own car, and sometimes even better. And this experience is something we think everyone should enjoy. So we’ve attempted to capture the Uber way of life through a simple thought around Apnapan.”

     

    Uber recently partnered with Madison to execute the media strategy. A multi-platform campaign, Uber’s digital-first approach see Facebook and Youtube as primary channels, television for broader air cover and radio to communicate with the commuting audience. Said Vikram Sakhuja, CEO, Madison on the media outreach: ”With the launch of this campaign, we expect more people to connect and use the convenience provided by Uber in the Indian context -  just like it it is being appreciated and used by people in various countries across the world ”

     

  • Uber India is said to have appointed Madison Media as its media agency on record

    Uber moves its media ride to Madison

    By A Correspondent

     

    San Francisco-based Uber Technologies Inc, runs the Uber car transportation and food delivery app-based service, is said to have appointed Madison Media as its media agency on record. Although there is no official word on this, according to industry estimates, the media spend is estimated to be in the region of Rs 100 crore. The account was held by MEC until recently.