By Our Staff
Uber launched its new marketing campaign for Uber Intercity, its flagship product for outstation travel. With the resurgence in intercity leisure travel, the campaign has been timed just ahead of the busy summer travel season. The multi-film digital campaign highlights the ease of travel booking, convenience of door-step pick-ups and affordable one-way fares for out of town travel on Uber.
Ameya Velankar, Head Of Marketing, Uber India and South Asia said: “We’re excited to launch visually stunning short films that showcase the diverse use cases of Uber Intercity. Using a consistent story formula and single product message of ‘Go Anywhere,’ we’re confident that these films will inspire many more riders to choose Uber Intercity for their outstation travel needs.”