MxMIndia

Tag: Uber India and South Asia

  • Releases digital film #IndiaKiRide

    Uber celebrates 10 years in India

    By Our Staff

     

    Uber, transportation conglomerate, celebrates 10 years in India. To mark the milestone it released a digital film #IndiaKiRide.

     

    According to a press statement, Uber’s mission has been to create opportunity through movement. Through this decade-long journey, Uber has innovated for Indian customers and empowered earners by removing inefficiencies and using technology to unlock greater value for all. With the secular trend towards digitisation and India’s focus on growth, Uber has relentlessly focussed on transforming mobility for millions.

     

    Reflecting on Uber’s ten year milestone, Prabhjeet Singh, President, Uber India and South Asia, said: “Uber has become a part of India’s social fabric and we are proud and privileged to have been able to make a difference by enabling access and movement to riders while enabling livelihood to millions of drivers over the last decade. With a vibrant demography and expanding digital economy, the future is exciting and we look forward to doing our bit to accelerate progress towards India’s envisioned techade.”

     

  • To serve biggest brands

    Uber launches advertising solutions

    By Our Staff

     

    Uber’s advertising division and Uber India have launched Journey Ads, and partnering with Httpool by Aleph to help connect India’s brands with ad solutions.

     

    Journey Ads, an initiative from Uber’s advertising division, offers an engaging way for brands to connect with consumers throughout the entire ride process – from the moment they book their trip through to the end of their ride. Journey Ads deliver brands unparalleled share-of-voice and consumer attention from millions of riders across the region.

     

    Uber’s partnership with Httpool by Aleph will help connect India’s brands with these effective and high impact advertising surfaces. With an innovative set of proprietary technology, performance solutions, and extensive market knowledge, Httpool by Aleph enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROI.

     

    Dr Mark Grether, VP, General Manager of Uber advertising said: “Since Journey Ads launched last year, we’ve seen advertisers embrace the surface with click through rates above 3% and an average global view time of over 100 seconds – both well above industry standards, Given that impact, it’s exciting to see this impactful advertising surface scale in India.”

     

    Prabhjeet Singh, President, Uber India and South Asia added: “The Uber advertising team’s surfaces, such as Journey Ads and in-car tablets, offer brands a unique opportunity to grow relationships with consumers by connecting them at a moment when a customer is uniquely attentive. I’m excited to see this offering expand to give more Indian brands a space to create meaningful audience engagement.”

     

    Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, added: “We are proud to partner with Uber to bring its unique advertising solutions to India. This is a milestone moment for on-the-move digital advertising globally. Connecting brands with consumers is in Aleph’s DNA and partnering with Uber in the region allows us to leave our mark together from the start of the journey.”

     

    Amit Gupta, Managing Director with Httpool by Aleph in India, reiterated the significance of the partnership. “We are proud to partner with Uber to help bring its unique advertising solutions to India. The collaboration between Uber and Httpool by Aleph has unlocked an extraordinary opportunity to tap into the vast potential of reaching consumers during their journeys by leveraging the power of Journey Ads and in-car Tablets. This enables Indian brands to establish meaningful connections with potential buyers throughout their entire travel experience.”

     

  • To promote outstation travel

    Uber rolls out new marketing campaign

    By Our Staff

     

    Uber launched its new marketing campaign for Uber Intercity, its flagship product for outstation travel. With the resurgence in intercity leisure travel, the campaign has been timed just ahead of the busy summer travel season. The multi-film digital campaign highlights the ease of travel booking, convenience of door-step pick-ups and affordable one-way fares for out of town travel on Uber.

     

    Ameya Velankar, Head Of Marketing, Uber India and South Asia said: “We’re excited to launch visually stunning short films that showcase the diverse use cases of Uber Intercity. Using a consistent story formula and single product message of ‘Go Anywhere,’ we’re confident that these films will inspire many more riders to choose Uber Intercity for their outstation travel needs.”

     

  • Encourage couples to take a Rental Health Day together

    Uber & Dentsu join hands for wedding season

    By Our Staff

     

    Uber Rentals – in association with Dentsu Creative India, has launched its latest campaign for the wedding season.

     

    A survey done by Zola showed that 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – Driving!

     

    Talking about the campaign, Ameya Velankar, Head of Marketing, Uber India and South Asia said: “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”

     

    Ankit Mathur, Creative Director, Dentsu Creative India added: “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

     

  • The campaign is titled ‘Safer For Each Other’

    Uber calls on riders to prioritise safety

    By A Correspondent

     

    Uber has launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if riders sanitise their hands, wears a mask, and don’t travel when sick, thereby making the entire platform safer for the next rider.

     

    Speaking on the launch, Pavan Vaish, Head of Central Operations, Uber India and South Asia said: ”At Uber, safety of everyone who uses our platform is a priority. The post-lockdown world is different from before, and we have to re-learn and re-adapt. Through #SaferForEachOther campaign, we aim to spread the message that every rider’s indulgence in their personal safety not only makes the driver safer, but also every trip that follows.”