MxMIndia

Tag: Uber Eats

  • The campaign targets youth between the ages of 18 and 25

    Uber Eats launches #EatsNewEveryday marketing campaign

    By A Correspondent

     

    Uber Eats has launched a new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign targets youth between the ages of 18 and 25 and addresses their need to seek new experiences while ordering food.

     

    Said Bansi Kotecha, Head of Operations, India & SA, Uber Eats: “It gives me immense pleasure to launch our new marketing campaign #EatsNewEveryday featuring Alia Bhatt and Dulquer Salmaan. The campaign aims to create awareness and generate brand love amongst consumers, especially youth who’re looking for convenience and want to maximise their experiences on the platform. We know our consumers love variety and are very excited to try new cuisines and restaurants. With Uber Eats, we hope to make this easy for them so they can access great food choices every day.”

     

     

  • The integrated marketing campaign went live on January 7

    Uber Eats unveils inaugural campaign ‘Everyday Moments’

    By  A Correspondent

     

    Uber Eats has unveiled a new brand campaign with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

     

    Said Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India: “Ordering food at work or home is the new constant way of life now for the Indian youth. Our first mega campaign ‘Everyday Moments’ is designed around consumer’s ordering behaviour that goes beyond the basic functional reasons of speed and affordability. Uber Eats is an ally to the consumer seeking effortless exploration of food in their everyday lives. The communication has been designed to build that relatable connect with the youth as the everyday, aspirational food delivery brand for millions of youth in India. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments. The breadth of communication is built around this idea across ATL, digital and owned media, which will cement our positioning and bring it to life.”

     

    The films are directed by Shakun Batra.