MxMIndia

Tag: Uber Eats India

  • The integrated marketing campaign went live on January 7

    Uber Eats unveils inaugural campaign ‘Everyday Moments’

    By  A Correspondent

     

    Uber Eats has unveiled a new brand campaign with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

     

    Said Namita Katre, Head of Brand, Strategy & Campaigns at Uber Eats India: “Ordering food at work or home is the new constant way of life now for the Indian youth. Our first mega campaign ‘Everyday Moments’ is designed around consumer’s ordering behaviour that goes beyond the basic functional reasons of speed and affordability. Uber Eats is an ally to the consumer seeking effortless exploration of food in their everyday lives. The communication has been designed to build that relatable connect with the youth as the everyday, aspirational food delivery brand for millions of youth in India. In Alia, India’s youth icon, Uber Eats has a partner who shares the spirit of the brand and manifests it through her memorable, engaging, aspirational, youthful connect embedding the brand in the everyday food ordering moments. The breadth of communication is built around this idea across ATL, digital and owned media, which will cement our positioning and bring it to life.”

     

    The films are directed by Shakun Batra.

     

     

  • Uber Eats India’s association with Alia Bhatt will lay the foundation for a host of brand-led interventions in the coming year

    Uber Eats appoints Alia Bhatt as their brand ambassador

    By A Correspondent

     

    Uber Eats, the food delivery platform has announced the appointment of actor Alia Bhatt as its brand ambassador. India will be the first country for Uber Eats globally to have appointed a brand ambassador.

     

    Said Bhavik Rathod, Head of Uber Eats India and South Asia: “Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality.  She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India.”