By Our Staff
U.S. Polo Assn., the official brand of the United States Polo Association and Arvind Fashions Ltd. announce two major business milestones in India: the iconic Legends marketing campaign and the new U.S. Polo Assn. website launch. Both business strategies have been designed to help take U.S. Polo Assn. in India to the next level.
Said J. Michael Prince, President and CEO of USPA Global Licensing, the company that manages and oversees the U.S. Polo Assn. brand: “Arvind Fashions has been a tremendous partner to the U.S. Polo Assn. brand, and we are excited about our future as a power brand, targeting a billion-dollar business over the long term in one of the world’s most important markets. The execution of our strategic plan in India will further solidify our position as one of the top casual wear brands in the country.”
Added Kulin Lalbhai, Vice Chairman and Non-Executive Director of Arvind Fashions Ltd.: “With revenues nearing INR 2000cr, U.S. Polo Assn. is the leader in the men’s casual wear segment in India. We are further investing in energising the brand through multiple efforts including the brand website launch, a new iconic Legends advertising campaign and building new exciting adjacent product categories.”