MxMIndia

Tag: Tyroo

  • Ratnakar Bharti has been appointed as GM & India sales head; Sandeep Sabharwal joins as global head, Delivery & Publisher Relationships.

    Tyroo strengthens its India leadership team

    By A Correspondent

     

    Multi-screen performance network Tyroo has announced the appointment of Ratnakar Bharti as the General Manager & India Sales Head and Sandeep Sabharwal as Global Head, Delivery & Publisher Relationships. The strategic restructuring of the corporate leadership team signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.

     

    On the restructuring of the leadership team, Siddharth Puri, CEO, Tyroo Media, said, “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100% growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”

     

    Ratnakar Bharti, a veteran in the digital media domain, has over 15 yrs of experience having led and managed media planning, buying, campaign management, business development and ad sales for brands across business verticals. Most recently, he headed National Sales for Ideacts Innovations Pvt. Ltd for close to four years. Ratnakar has also been associated with organizations such as Rediff.com, Intercept technologies, Business Standard and Indiabulls.com.

     

    Sandeep Sabharwal, another industry veteran, has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role of Head, Digital Team – North at Maxus, GroupM. In the past, Sandeep has worked with Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.

     

  • SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity

    SVG Media launches Velocity

    By A Correspondent

     

    SVG Media (formerly known as Tyroo Media) has announced the launch of its data-backed display ad network, Velocity, in India and Asia Pacific. Velocity is pegged as the first data-backed display ad network in the region, offering targeted reach and relevant audience, and offers valuable audience segments at speed using world-class technology platforms.

     

    Velocity’s product portfolio includes offerings such as Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Speciality Display. Commenting on the launch, Manish Vij, Founder and CEO, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly, and we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem. Velocity will utilize the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search. ”

     

    Piyush Rathi, National Sales Director, Velocity, commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has some 33 million unique users across multiple audience segments, and is capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on the display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”

     

    Data targeted display offered by Velocity is expected to improve CTRs by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.