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Tag: Twinkle Khanna

  • Conceptualised by WPP Open X

    Twinkle Khanna campaigns for Honest Tea

    Honest Tea, a ready-to-drink beverage with organic green tea, has announced its newest #FindYourGood campaign in collaboration with author, columnist, and wellness enthusiast Twinkle Khanna.

    Commenting on the launch of the new campaign, Ruchira Bhattacharya, Senior Director, Marketing at The Coca-Cola Company, India and South-West Asia Operating Unit said: “Honest Tea is proud to launch the #FindYourGood campaign that celebrates those little moments of peace and calm in your daily rigmarole. The partnership with Twinkle Khanna resonates our purpose to support and encourage one’s personal idea of balance and wellness in this fast-paced world.”

    Sharing his views about the latest campaign, Mukund Olety, Executive  Creative Director at WPP Open X, added: “Our latest campaign, #FindYourGood, throws light upon a very important thing that many of us often tend to forget, which is making time for little moments of peace and joy in our daily lives. Teaming up with Twinkle Khanna for this campaign has been a truly joyful experience. As a proponent for wellbeing of women, she naturally conveys the nuances we wish to communicate through this campaign.”

  • Campaign for self-test under Emcure Pharmaceutical’s ‘Anemia Mukt Nari’

    Twinkle Khanna urges women to check their iron levels

    Emcure Pharmaceuticals announced the launch of ‘Unmask Anemia’, an initiative to create awareness around iron deficiency anaemia in India. In a video message released by Emcure, actress turned author Twinkle Khanna, who is also an advocate for women’s rights, draws interesting inferences around women empowerment from various ad campaigns. She also urges brands to join Emcure in spreading awareness about anaemia calling upon women to visit Unmask Anemia website (https://unmaskanemia.com/taketest) and take the self-test.

    Said Namita Thapar, Whole-time Director of Emcure Pharmaceuticals: “Despite advances in anemia interventions, its burden remains significant in India. Every second woman in the country suffers from iron deficiency anaemia, but the lack of awareness prevents timely diagnosis. Emcure has been trying to address this deficit of iron in women for many years and we are proud to have a strong woman like Twinkle Khanna supporting us in our endeavour. We hope that our initiative of ‘Unmask Anemia’ will help bring about awareness and an increase in anemia screening, diagnosis and treatment. We have been passionately doing a host of things around patient education and awareness, including a one-o-a-kind show on women’s health called ‘Uncondition Yourself’ on YouTube, and Unmask Anemia is an extension of such initiatives”

  • Casts KJo and Twinkle Khanna – the first time the pair to be seen onscreen

    Mullen Lintas films for Tata Cliq’s summer campaign

    By Our Staff

     

    Tata Cliq, the Tata group’s premium products e-commerce offering, has launches a multi-film campaign to promote its offerings in home appliances and fashion categories. Conceived by Mullen Lintas Mumbai, the integrated campaign features celebrities Karan Johar and Twinkle Khanna.

    Said Kishore Mardikar, Chief Marketing Officer, Tata Cliq: “Using a never-seen-before pair of Karan and Twinkle provided a clear differentiation for the brand. The witty banter between the duo will surely keep the audience engaged and entertained.”

    Added Garima Khandelwal and Azazul Haque, Chief Creative Officers, Mullen Lintas: “In the Cliq summer campaign, we see a celebrity pair that stands out from the usual couple chemistry we see in advertising. Having BFF’s roasting each other, the brand gets scale and flavour to stand out from the competition. Keeping 15 secs as a format a snackable content with banter between the endorsers, we borrowed from their real-life chemistry and made the category the third character in their conversation. The intent is to “Cliq” with the TG the brand is targeting, by standing out with this tonality, pushed to make it savage and in turn make Cliq an upgrade story, the urgency to get with it. The communication has a distinct look and language, we in fact brought the hyper-real sitcom vibe to the communication and we are very excited with the chatter about all these elements that make the campaign.”

     

     

  • Kohler, in association with Twinkle Khanna, unveiled the campaign ‘Colours by Kohler’ for introducing bold and vibrant hues in the bath space

    Kohler takes on a bold look with Twinkle

    By A Correspondent

     

    Kitchen and bathware brand Kohler has partnered with interior designer, author and former Bollywood actor. Twinkle Khanna for its latest campaign, ‘Colours by Kohler’.

     

    Said Salil Sadanandan, President, Kohler: “It has been inspirational to work with Ms. Khanna and Mr. Suresh Natarajan, both experts in their creative fields. Moreover, Ms. Khanna’s experience in the interior design industry makes her a perfect fit for our brand. At Kohler, we have great respect for creativity and art, which is exactly what we are highlighting through our campaign –Colours by Kohler. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

     

     

  • Homeownersin India today want more than just Chrome and White in their bathrooms

    Kohler associates with Twinkle Khanna for new campaign

     

     

    Kitchen and bath products major Kohler has announced Twinkle Khanna as its star for an upcoming advertising campaign.

     

    Said Salil Sadanandan, President, Kitchen and Bath Kohler Brand K&B S. Asia, Middle East & SSA at Kohler Co: “Homeownersin India today want more than just chrome and white in their bathrooms. Kohler is one of the pioneers in fulfilling this need with our new range of coloured ceramic products and vibrant faucet finishes. We are very excited to have Twinkle Khanna on board with us to talk about this range. Given her background in interior design, she is an excellent fit for what Kohler stands for which is, grace, elegance and luxury”.

     

     

  • The commercial will be aired on all major channels starting from October 12th 2017

    PC Jewellers latest film celebrates bond of togetherness

    By A Correspondent

     

    P C Jewellers has launched its TV commercial featuring Akshay Kumar and Twinkle Khanna. The film showcases the love and bond between the couples, which is strengthened with jewellery gifts exchanged between them. Speaking on the launch of the new film commercial, Balram Garg, Managing Director PC Jeweller said:“We are happy to associate with the star couple that truly encapsulates love and illustrates the brand’s legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.”

  • Twinkle Khanna was revealed as the new brand ambassador at the L'Oreal Professionnel Indian Hairdressing Awards held in Goa on 1st March

    L’Oreal appoints Twinkle Khanna as brand ambassador for India

    By A Correspondent

     

    L’Oreal Professionnel has announce the appointment of its first Indian brand ambassador Twinkle Khanna.

     

    Said SussanVerghese GM, L’Oreal Professionnel: “For a brand like L’Oreal Professionnel, which is built on the values of innovation and being on trend, Twinkle Khanna is a perfect fit as an ambassador. She is glamorous, multifaceted and an inspiration to the woman of today. L’Oreal Professionnel is delighted to partner with her on our beauty journey together.”

     

     

  • The Bollywood power couple endorses Amara – Lodha’s utopian neighbourhood in Prime Central Thane

    Akshay-Twinkle to endorse new project for Lodha Group

    By A Correspondent

     

    Lodha Group has introduced celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its landmark neighbourhood Amāra. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.

     

    During its pre-launch, Lodha Group witnessed a unprecedented sales of over 2000 homes worth INR 1600 crores and within the first weekend of launch, another 300 units have been sold. These sales are record-breaking and reflective of the strong demand for high quality housing in the Mumbai region.

     

    Speaking on the development, Akshay Kumar said, “Amāra is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”

     

    Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”

     

    By A Correspondent

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

    Meera Krishnan, Director Marcom, LeEco said,  “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation.  We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.”

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”