MxMIndia

Tag: TVT

  • Star's Sports network of channels emerge as top destination across genres during the India-Windies Test series

    Sachin’s farewell Test is highest rated in 8 years

    By A Correspondent

     

    Master Blaster Sachin Tendulkar’s farewell Test match has emerged as the highest rated Test on television in India in the past eight years. The match garnered 1739 average TVTs which remains unmatched since 2005.  According to a communiqué, the Star Sports network channels together had the maximum channel share across all genres during the six playing days of the series. (Overall TVTs generated during the day). Also, starsports.com attracted 3.5 million unique visitors during the two matches of the India-West Indies Test series.

     

    Star India put out all stops for the series. It had secured the title sponsorship rights for the Test series and launched its seven-vehicle network on Day 1 of the first Test. There was a 360-degree initiative involving programming, production, marketing to add buzz around Sachin Tendulkar’s farewell series. The broadcaster also launched three shows programs to engage with the sports fan. Then there was a  ‘Cheer for Sachin’ campaign along with a slew of on-ground activities. Star India CEO Uday Shankar presented Sachin Tendulkar with the first STAR Sports ‘Believe’ Trophy during the post-presentation ceremony in Mumbai.

     

    Speaking on the occasion, Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted with the ratings. Our strategic investment in the Hindi language feed over the past year or so is now paying us huge dividends. We will continue in our endeavor to promote sports culture in the country,” added Nitin.

     

    Important: The TAM numbers quoted above (Average TVTs; TG: C&S 15+, M, SEC ABC ) are sourced from a communiqué sent by Star Sports. These have not been verified with TAM.

     

  • In the Week 45 ratings for the calendar year 2013, Star Plus was yet again at #1 with Colors and Zee at No 3 and 4 respectively. Life OK was at #4

    Star Plus stays at #1. Colors, Zee follow. Life OK at #4

    By A Correspondent

     

    In the Week #45 ratings, Star Plus stayed on as numero uno Hindi GEC, followed by Colors and Zee. Life OK went past Sab which was at #4 last week. Sony is #5 this week.

     

    The following were the numbers for Week 45 in terms of GVTs with the numbers in brackets being those for Week 44.

     

    Star Plus 536270 (486066)

    Colors 486423 (463778)

    Zee TV  428610 (434987)

    Life OK  344624 (323897)

    Sony 341054 (299964)

    SAB  310534 (337099)

    Star Utsav 89355 (90202)

    Zee Anmol 41776 (50827)

    Sahara One  31549 (31647)

     

    Interestingly, Comedy Night with Kapil on Sunday scored 7357 TVTs compared to 6631 the previous week.

     

    Note: Television measurement firm TAM does not share ratings with the media. What we have carried here is on the basis of a friendly pass-on by a subscriber. While we believe these are correct as they are from a reliable source, we would recommend our readers to reverify the numbers first-hand with TAM/an authentic source.

     

  • Star Plus continues to Hindi GEC #1, followed by Colors and Zee. Sony is at #4.

    KBC takes Sony ahead of SAB in Week 36

    By A Correspondent

     

    With TVTs of 8950 and 8460 on the Saturday and Sunday of Week 36 of the TAM ratings, Sony Entertainment Television scored 346122 GVT versus that of SAB being 322392. Last week it was 291074 (Sony) and 319158 (SAB).

     

    Meanwhile, TAM has expaned its universe from 205396 to 205749.

     

    The rest of the GVT roster hasn’t changed very much for Week 36 of 2013. The figures in brackets indicate numbers for Week 35.

     

    Star Plus 494732 (495509)

    Colors 452851 (452921)

    Zee TV 410774 (395024)

    Sony   346122 (291074)

    SAB 322392(319158)

    Life OK 276290 (269927)

    Star Utsav 100093 (109333)

    Sahara One 28742(29645)

     

    We haven’t received the GVT score for Zee Anmol in this week.

     

    Important: It may be noted that TAM does not share GVT and TVT numbers with the media. What you see here is info shared by one of the subscribers. Though not authenticated by TAM, so we would urge our readers to base their decisions on authenticated data only.

     

  • Now you won't see GRPs and TRPs in the media, but TVTs

    Goodbye, GRP. Welcome, TVT!?

    By A Correspondent


    So, reps of advertisers, media agencies, broadcasters plus TAM have finally been able to smoke the peace pipe and agreed to the way forward for the TV audience measurement ratings process currently being administered by TAM.

     

    This is good news for all of us in the media, because we can finally move on and concentrate on other more meaningful things in life.

     

    However, it’s critical to interpret the press release that has been issued jointly by the ISA, AAAI, IBF and TAM sent to us by the AAAI secretariat.

     

    What it basically says it is that it’s going to be business as usual for broadcasters and agencies and advertisers, but for the media and public at large, the data that will come is not in the form of TVRs, TRPs or GRPs or channels shares, but in a new currency called TVT. Short for television viewership in thousands.

     

    It may be good for one to point out to the powers that be is that the media doesn’t and didn’t manufacture these rating numbers out of thin air. These numbers are given to it (in recent times not by TAM) by broadcasters themselves. Or they are used by broadcasters in their publicity material – in print or electronic media ads or as mailers on various trade portals including MxMIndia.

     

    We understand that the broadcasters have agreed to not use GRPs for a certain week/period in their information to the media. So at one level we don’t think it’s going to be difficult to figure a week’s numbers given the four-week average numbers, but it’ll be interesting to see how much of this information broadcasters keep to themselves.

     

    Also, it will be good to see how ratings of individual programmes or shows are communicated to the trade.

     

    These are interesting times. Perhaps the next time BARC/ ISA/ AAAI/ IBF/ TAM have a meeting on dissemination of ratings numbers, a few reps of the media should also be invited. And, no, it needn’t be anyone from MxMIndia.

     

    Meanwhile, MxMIndia has just decided to send the journalist working on the Measurement TAMasha for a well-deserved weekend break.

     

  • IBF, AAAI, ISA and TAM reach consensus on TV audience measurement

    IBF, AAAI, ISA and TAM reach a consensus. Finally!

     

    By A Correspondent

    Representatives of advertisers, media agencies, broadcasters and TAM have finally been able to iron out their differences and agreed to agree on an agreement.

    The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth in TV audiences in the country in terms of absolute numbers. TVT will be the sole currency in the public domain.

    In addition four-week TVT rolling average will be provided every week. The rolling average is statistically more stable data on viewership, especially for smaller audiences in niche channels, regional languages, English language programs and news.

    For internal evaluation including planning and buying, %TVR weekly will be available to advertisers and advertising agencies.

    The three constituents have also agreed that TAM will make all future audience measurement changes based on inputs from the joint-industry BARC Technical Committee.

    Commenting on the changes IBF President Man Jit Singh said: “We are delighted to have reached this agreement. We believe it is important for the industry, and from the perspective of our social responsibility, we must reflect both the growing television audience and the data in a more stable and useful manner. We want to thank AAAI and ISA in collaborating and working out a solution acceptable to all constituents”.

    “As three concerned constituents, who believe in working together, we have decided to refer all future currency related changes to the BARC technical committee. I’m glad that now we will have an effective guide and monitor for ratings in the country,” said Hemant Bakshi, Chairman of Media Committee and Managing Committee of the Indian Society of Advertiser.

    “Getting weekly TVR% is important for media planners and buyers to effectively plan and buy TV and do mid- plan course corrections and post analysis. We are glad that we have been able to agree that the agencies and advertisers will have access to this data as in the past. From tomorrow, we look forward to being able to focus back on our clients businesses and effective planning and buying for their brands,” said Arvind Sharma, President of the Advertising Agencies Association of India.

    A TAM spokesperson has also issued a statement saying: “TAM is happy to receive a common brief from the three Industry Stakeholders (IBF, ISA and AAAI) and will work very closely with them to ensure its smooth roll out.”