MxMIndia

Tag: TVS Srichakra Limited

  • Features MS Dhoni and other CSK players

    Chennai Super Kings promote TVS Eurogrip Tyres

    By Our Staff

     

    TVS Eurogrip, the two- and three-wheeler tyre brand, rolled out its new brand campaign – ‘Whistle Through Every Turn’- building on its association with Chennai Super Kings. The campaign includes a set of three new advertising films that accentuate the positioning of the brand as The Bike Tyre Specialist.

     

    The films feature M S Dhoni as the main protagonist, narrating his gripping biking adventures to his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with the millennials.

     

    Commenting on the new campaign, P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said: “Our last campaign ‘Tame The Turns’ was received well amongst our audience. We are happy to have woven this insight in an interesting way to create a set of #GrippingStories with CSK players. Apart from TV and Digital advertising, the campaign includes on-ground activations and channel partner programmes.”

     

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, the tyre brand for motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, tyre brand of motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Underlines the contribution of Women on International Women’s Day 2020

    TVS Eurogrip celebrates the new age woman “#TheRealSpecialist”

    By A Correspondent

     

    TVS Srichakra rolled out a social media campaign “#TheRealSpecialist” to commemorate International Women’s Day 2020. The social media campaign aimed to acknowledge and celebrate the contribution of each woman and the roles they play in our everyday lives.

     

    Commenting on the campaign P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said: “TVS Eurogrip takes this opportunity to celebrate today’s women who embrace diverse roles and emerge specialists in whatever they endeavour to do. It is only befitting we call them The Real Specialists. Through this Women’s Day campaign we celebrate their success.”