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Tag: TVS Scooty

  • Woos Tamil Nadu customers with special edition

    Lowe Lintas launches new campaign for TVS Scooty

    By Our Staff

     

    TVS Motor Company has launched the special edition of TVS Scooty Pep+.  A minute-long montage has been created by Lowe Lintas.

    Sad Sagar Kapoor, CCO, Lowe Lintas: “The Mudhal Kadhal (First Love) Edition by TVS is a step beyond just brand communication. It is a unique ‘brand do’ idea and we stayed true to its core thought. The love the brand has in South India. The interpretation is also kept as authentic and engaging. It pivots itself on the emotional quotient of the users, with TVS Scooty Mudhal Kadhal edition playing the idea catalyst.”

    Added Sonali Khanna, Executive Director and Branch Head of Lowe Lintas Bangalore: “As an agency that takes pride in understanding the finer nuances of South India, we are really proud of the new campaign we have created for TVS Scooty. The ‘Mudhal Kadhal’ Edition is unique, as it is the first scooter with a logo in Tamil. Which is why the campaign celebrates the special place Tamil Nadu occupies in Scooty’s journey, and how it touches the lives of so many consumers across gender, age and geography. This work is our way of expressing gratitude for the love the people of Tamil Nadu have for Scooty.”

     

     

  • Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand

    Anushka Sharma to endorse TVS Scooty

    By A Correspondent

     

    TVS Motor Company announced that it has signed on actor Anushka Sharma as the brand ambassador for its TVS Scooty range. Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand.

     

    TVS Scooty has been one of the most exciting two-wheeler brands for young women. This association with Anushka Sharma only strengthens the brands commitment to its youth target audience and reinforces its positioning.

     

    Commenting on the development, Mr H S Goindi, President Marketing, TVS Motor Company said: “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls inIndia. She is seen by young women as one who is living her goals along with being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”

     

    For Ms Sharma, the association with TVS Scooty dates back to 2005: “It’s almost like ‘homecoming’ for me. As a young woman, I know how important independence and mobility is to me. TVS Scooty has always understood young women ofIndiaand it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women.”

     

    TVS Scooty has a history of other successful associations with celebrities.