MxMIndia

Tag: TVS Ntorq 125

  • To handle strategic planning and creative duties for the motorcycle in India

    DentsuMB wins creative mandate for TVS Raider

    By Our Staff

     

    DentsuMB, the integrated creative agency from Dentsu India, has bagged the mainline advertising mandate for the newly launched, TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

     

    Aniruddha Haldar
    Aniruddha Haldar

    Commenting on the win, Aniruddha Haldar, Vice President Marketing – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (Sporty Scooter) and TVS IQUBE (Electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering.”

     

    Samrat Chengapa
    Samrat Chengapa

    Added Samrat Chengapa, Executive Vice President, DentsuMB: “We’re absolutely delighted with this latest win, and look forward to creating some great work, which is worthy of the trust TVS Motor has placed on us.”

     

  • Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru

    TVS Motor & Dentsu install ‘Ntorq-o-tron’ across malls

    By A Correspondent

     

    TVS Motor Company has joined hands with Dentsu India to create the Bumblebee-inspired transformer ‘TVS Ntorq 125’. TVS Ntorq has been set up in Select City Walk, Saket in New Delhi.

     

    Named as the Ntorq-o-Tron, the TVS Ntorq 125 scooter has been installed as a Transformer and has been conceptualized by Dentsu India, Bengaluru and created by Rahul KP – a Bengaluru-based artist. Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru.

     

    Said Nikhil Narayanan, Creative Director, Dentsu India: “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”