MxMIndia

Tag: TVS Eurogrip

  • As Brand & Communication AoR

    TVS Eurogrip tilts towards Vector Brand Sol

    By Our Staff

     

    TVS Eurogrip, manufacturers and exporters of two and three-wheeler tyres, has awarded its Brand & Communications mandate to Mumbai based Brand & Communications consultancy, Vector Brand Solutions.

     

    Said Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra: “The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development centre, we now have best-in-category range of quality tyres that cater to the needs of the new age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistent high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partner with Vector on strengthening brand.”

     

    Added Joseph (Joe) George, Founder & CMD, Vector Brand Solutions: “Our working relationship with the team at TVS Eurogrip has been spectacular and we are thrilled to now work with them long term – building the brand, and growing the business.  We passionately believe in TVS Eurogrip’s desire to become the market leader in terms of both performance and experience; and we will bring to bear all that we have, to fulfil their rightful ambition, which hereon is ours too.”

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, tyre brand of motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Underlines the contribution of Women on International Women’s Day 2020

    TVS Eurogrip celebrates the new age woman “#TheRealSpecialist”

    By A Correspondent

     

    TVS Srichakra rolled out a social media campaign “#TheRealSpecialist” to commemorate International Women’s Day 2020. The social media campaign aimed to acknowledge and celebrate the contribution of each woman and the roles they play in our everyday lives.

     

    Commenting on the campaign P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said: “TVS Eurogrip takes this opportunity to celebrate today’s women who embrace diverse roles and emerge specialists in whatever they endeavour to do. It is only befitting we call them The Real Specialists. Through this Women’s Day campaign we celebrate their success.”