MxMIndia

Tag: TVR

  • What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million

    73 matches on IPL5 get an average TVR of 3.36

    By A Correspondent

     

    Despite delivering the lowest television ratings in the history of the tournament, the weekly data released by TAM sports has shown some consistency in its overall IPL 5 viewership. According to the latest numbers released by TAM Sports for the first 73 matches (CS 4+ All India), IPL 5 recorded a TVR of 3.36 per cent, which is slightly lower than the first 73 matches of season four which received a TVR of 3.51 per cent.

     

    These ratings do not include the final match played between Chennai Super Kings and Kolkata Knight Riders on May 27. A total of 76 matches were played in season five, the highest so far in the entire tournament, and out of the 76 matches played, two matches were abandoned due to rain.

     

    The inaugural IPL season (IPL1) however continues to remain the most watched tournament till date with a TVR of 4.81 per cent for the 58 matches whereas IPL3, which celebrated the home coming season, witnessed the second highest viewership for the first 60 matches with a TVR of 4.65 per cent; IPL season two which was played in South Africa received a TVR of 4.17 per cent for the first 57 matches.

     

    What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million. This is nearly the same for IPL 4 where the reach was 162 million and far better than IPL 3, 2, and 1 where the reach measured was 143 million, 122 million and 102 million respectively.

     

    It may be recalled that for the first 59 matches IPL 5 delivered a TVR of 3.33 per cent and during the first 48 matches, IPL 5 delivered a TVR of 3.40 per cent whereas for the first 36 matches IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    Mr Janardhan Pandey, Associate Vice-President, DDB Mudra Max said that he was not disappointed with the ratings as season five was expected to deliver lower ratings than last year, although he did expect the ratings to be closer to season four. On the factors that might have affected the viewership, Mr Pandey said: “I feel that on the face of very high expectations, too much confusion before the start of this season along with poor Indian team’s performance in last one year and overdose of cricket did impact the IPL season five viewership. I am also of the view that certain IPL teams are weak with few relevant star players as compared to many other teams, so the matches involving them delivered low ratings, thus impacting the overall score.”

     

    “I believe that the game is extremely popular and audiences are still around. Only the crowd needs to swell further. The weaker teams must get boost up with inclusion of adequate star players” he added.

     

    Source : TAM Sports, TG : CS 4+ yrs, Market : All India, Channel : MAX, No. of Matches analysed : As mentioned in the table

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain
    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • The media planners are happy with the TVR of 4 and feel that it's a good start for the show at the morning slot

    Planners happy with Satyamev’s 4.9 TVR

    By Meghna Sharma

     

    Star India’s much discussed show Satyamev Jayate which premiered across nine channels – Star Plus, Star Pravah, DD National, ETV, Star Utsav, Vijay, Star Jalsha, Star World & Asianet – on May 6 got a rating of an average 4 TVR for the CS4+ in the Hindi speaking markets and an average of 4.9 TVR for the All 4+, according to the TAM viewership data.

     

    The media planners are happy with the TVR of 4 and feel that it’s a good start for the show at the morning slot. “With Aamir Khan hosting the show and the whole secrecy about what the show is going to be, the show got its viewers. The slot worked too, as the repeat telecast has got a lower TVR than the morning slot. However, I was expected a rating of 5. In the metros the show has done extremely well but one cannot rule out DD’s reach too,” said Mona Jain, CEO, VivaKi Exchange.

     

    The show which marks the entry of Aamir Khan on the small screen does not fall into the typical ‘entertainment’ genre. The content is serious; however, it didn’t stop people from watching. The show reached 27 million people (All4+ category).

     

    “It’s a good TVR for a show at a Sunday morning time slot. But we’ll have to wait and watch if the show will be able to maintain it. However, without a doubt, one can agree with the fact that the time slot has worked for both the show as well as the channel,” said Jai Lala, Principal Partner – Exchange at MindShare.

     

    Agreeing with Mr Lala, Anil Sathiraju, Mudra Max Media, Head – South, explained that the 11am time slot on weekends is much better today: “The opening TVR for the show is 4, so it’s that context it might be around 3.2 or 3.4 in the coming weeks which will help the channel be on the top slot.”

     

    Sundeep Nagpal, director, Stratagem Media, predicted that the show might get a rating between 3.2 to 3.7 on Star Plus. According to TAM, it was able to get a rating of 3 on the channel: “It is unfortunate that the show got a rating of only 3. Social transformations cannot happen with a TVR of 3; it needs much more than that. It is a good property which advertisers should be happy to be associated with.”

     

    “For a show of such caliber and content, marketers should associate with it because it means quality viewership rather than the numbers,” said Mr Sathiraju.

     

  • At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008

    Halfway through, IPL 5 ratings stabilize

    By A Correspondent

     

    The downward slide continues though not as stark as it is made out to be. Numbers released by TAM Sports for the first 48 matches of IPL 5 have shown the ratings to be the least recorded thus far compared to previous four seasons. At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008.

     

    It may be recalled that for the first 36 matches, IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

     

    What has shown improvement is the cumulative reach for these 48 matches in IPL 5 that stands at 151 million. This is nearly the same for IPL 4 where the reach was 152 million and far better than IPL 3, 2, and 1 where the reach measured was 137 million, 118 million and 98 million respectively.

     

    Delving on the suggested trend, Janardhan Pandey, Associate Vice President, DDB Mudra Group said: “Despite what is being said, the sport remains most popular and the reach deliveries also seem to be in line with our expectations. Maybe it’s a period of stabilization for IPL20 viewership. It cannot be doing excellent forever after all. There were many issues to start with such as overdose of cricket & the consistent poor performance by Indian cricket team. Keeping all those factors in mind I will give thumbs up to overall performance of IPL 5.”

     

    On the reported rise in reach numbers, Mr Pandey said: “This shows the strong appeal that the game of cricket enjoys in India. The ever increasing eye balls for cricket are testimony to this fact.”

     

     

    Program TVR %
    IPL5 Opening Ceremony 1.16
    Viewership of IPL Seasons for first 48 matches
    Year Season No. of Matches Avg. TVR % Cum Reach 000s
    2008 IPL 1 *47 4.72 98988
    2009 IPL 2 *46 4.05 118698
    2010 IPL 3 48 4.53 137049
    2011 IPL 4 *47 3.54 152720
    2012 IPL 5 *46 3.40 151585

     

    (Source: TAM Sports; Market: All India; TG: CS 4+ yrs; Period: Wk 14 to 18, 2012; this data is for first 48 matches of all IPL seasons.)

    * In IPL 1 one match (47th) was abandoned due to rain

    * In IPL 2 two matches (7th & 13th) were abandoned due to rain

    * In IPL 4 one match (20th) was abandoned due to rain

    * In IPL 5 two matches (32th & 34th) were abandoned due to rain

     

  • While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent

    27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR

    By a Correspondent

     

    The ratings for the first 27 matches of the Indian Premier League (IPL) Season 5 are out. As per TAM Sports, CS 4+ years, All India, IPL5 continues to deliver lower ratings as compared to the previous seasons. While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent.

     

    The inaugural season (IPL1) continues to remain the highest viewed with a TVR of a whopping 4.80 per cent. Although these are still initial stages, what remains to be seen is whether the ratings show any improvement as the tournament progresses.

     

    Interestingly, while the cumulative reach has been increasing year on year, the cumulative reach for the first twenty seven matches in season five on the other hand has shown a reverse trend with a marginal decline as compared to the first three IPL seasons.

     

    It may be recalled that while the opening ceremony had received a mere 1.16 per cent of the TVR, the first six matches witnessed its lowest ever TVR in the history of the tournament. A number of factors have been attributed for the low IPL viewership this season – too much cricket, India’s dismal performance the Test and ODI matches against England and Australia and so on.

     

    According to Jacinta S Bhoite, Director, Minesweeper: “The ratings are certainly not good and there are a number of factors responsible for the low viewership. The entertainment factor seems to be missing this year, there is a perception among viewers that the matches are fully predictable and hence they continue watching their regular television programmes. However as the tournament progress, especially after the final four teams are selected, the ratings are expected to see some improvements.”

     

    Source : TAM Sports, Period : First 27 matches of all IPL Seasons, TG : CS 4+ yrs, Market : All India, Channel : MAX

     

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain

     

  • While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent

    First 16 matches of IPL5 score 3.65 TVR

    By A Correspondent

     

    The ratings for the first sixteen matches of the Indian Premier League (IPL) season five are out. As per TAM Sports, CS 4+ years, All India, IPL5 continues to deliver lower ratings as compared to the previous seasons. While the average TVR for the first 16 matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent.

     

    The inaugural season (IPL1) continues to remain the highest viewed with a TVR of a whopping 5.08 per cent. Although these are still initial stages, what remains to be seen is whether the ratings show any improvement as the tournament progresses. Interestingly, while the cumulative reach has been increasing every IPL season, the cumulative reach for the first sixteen matches in season five showed a reverse trend with a marginal decline as compared to the cumulative reach it had in IPL4.

     

    According to Mr Ajay Rao, Vice President, Dentsu, these numbers are not surprising because they were expected to be lower than the previous seasons. He was also of the view that the GECs will not be impacted by IPL as most of the GECs have their own loyal viewers. “I don’t find the ratings surprising at all, these numbers were as per expectations. The opening ceremony itself was a damp squib which could perhaps be a sign of things to come. Once the initial glam is over, IPL5 could witness further decline in viewership. However, I don’t think GEC’s have much to worry about this season because over the years they have developed their own loyal viewers. Perhaps the challenge now for GECs is to not just focus on their loyal viewers but, find ways how to garner new viewers.”

     

    Source : TAM Sports, Period : First 16 matches of all IPL Seasons, TG : CS4+, Market : All India, Channel : MAX

     * In IPL 1 one match (47th) was abandoned due to rain, * In IPL 2 two matches (7th & 13th)were abandoned due to rain, * In IPL 4 one match (20th) was abandoned due to rain

     

  • According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons

    IPL5 Week 1 TVRs touch new low, media planners say it’s still early days

    By A Correspondent

     

    Indian Premier League (IPL) season five kick started on April 4 amid speculations and fear that the season would fail to deliver high viewership. The recent TVR figures released by TAM Sports may have just proved the naysayers right.

     

    According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons. The opening ceremony itself received a mere 1.16 per cent of the average TVR.

     

    While the IPL season five ratings for the first six matches is the lowest in comparison to previous seasons, the inaugural season (IPL1) continues to remain the highest viewed with a TVR of 5.59 per cent.

     

    Interestingly, the cumulative reach for the first six matches too have shown a slight decline in season five as compared to season four. The cumulative reach which has been on a rise since the inaugural season of IPL reached its peak in season four and thereafter in season five witnessed a slight decline.

     

    Mr Venkata Subramanian, Senior Director-Investments, MPG India is of the opinion that not only are the numbers positive but, also that the numbers will increase as the matches become more interesting. “These are initial ratings so the numbers are looking positive. As the matches continue to become more interesting, we can expect the ratings to also go up. Even if the TVR reaches 4.5 or 4.6 per cent, the delivery will be good not only because it is the fifth season but, also because of more number of matches.”

     

    According to Mr Janardhan Pandey, Associate Vice President, DDB Mudra, some drop in the reach numbers were expected owing to the poor Indian team performance during the last one year and the fatigue of cricket overdose amongst the viewers. However there is no cause for major worry. “I am of view that, as the game seems to be picking up well and with the onset of vacations, the numbers will improve. Also if the games progresses well, the reach numbers towards the second half of the series may be far better than anticipated. So over all it will deliver value, obviously there will always be standard deviation, after all it’s a huge sporting extravaganza.”

     

    The media planners are of the view that although IPL 5 may not come close to the season one ratings or even cross the season three ratings, nevertheless as the tournament progress the viewership will also increase. What remains to be seen is whether the ratings do improve or will it remain lower than the previous season?

     

    Source : TAM Sports, Period : Wk 14, 2012, TG : CS 4+ yrs, Market : All India, Channel : MAX

    This data is for First 6 matches of all IPL Seasons

    * In IPL 1 one match (47th) was abandoned due to rain

    * In IPL 2 two matches (7th & 13th)were abandoned due to rain

    * In IPL 4 one match (20th) was abandoned due to rain

  • Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India.

    Disney Channel’s Doraemon Movie delivers the best ratings

    By A Correspondent

     

    The premiere of Doraemon – Nobita’s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas  which was telecast June 5.

     

    The channel received an overwhelming response across all channels with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in allIndiaduring the primary telecast of the movie.

     

    The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC).

     

    The viewership in certain markets was particularly noteworthy withPunjab(1 Mn+) showcasing double digit TVR with 10.55. This was followed byDelhiat 8.71 TVR, UP at 8.11 TVR, among others.

     

    “It is wonderful to see kids and families enjoy Disney Channel’s rich menu of content. Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” said Natasha Malhotra, VP and GM, Walt Disney Television International India.

     

    Across the week, over 17.9 million individuals and 6.5 million kids tuned into movie from All India.

     

    In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India in October 2011.

  • Records a 5.24 TVR among all kids (CS 4-14 ABC) in HSM and 4.4 TVR among all kids (CS 4-14 ABC) in All India

    Disney Channel’s Doraemon Movie delivers the best ratings

    By A Correspondent

     

    The premiere of Doraemon – Nobita’s Dinosaur on Disney Channel has delivered the best viewership performance since 2005 for a kid’s show at 5.24 TVR among all kids (CS 4-14 ABC) in HSM, beating its own record rating of 4.3 TVR for Doraemon in Nobita’s Great Adventure in the South Seas which was telecast on June 5.

     

    The channel received an overwhelming response across all channels with 33% share of viewing in Hindi Speaking Markets (HSM) and 28% share of viewing in all India during the primary telecast of the movie.

     

    The premiere ranked #1 across the time slot in the kids genre with 66% share of viewing in HSM and 63% in All India among all kids (CS 4-14 ABC).

     

    The viewership in certain markets was particularly noteworthy with Punjab(1 Mn+) showcasing double digit TVR with 10.55. This was followed by Delhi at 8.71 TVR, UP at 8.11 TVR, among others.

     

    “It is wonderful to see kids and families enjoy Disney Channel’s rich menu of content. Doraemon has an engaging storyline and a familiar setting that every Indian kid can relate to. This success is testament to the unique way in which Disney engages with its kids and family audience at multiple levels,” said Natasha Malhotra, VP and GM, Walt Disney Television International India.

     

    Across the week, over 17.9 million individuals and 6.5 million kids tuned into movie from All India.

     

    In addition to its popularity with Disney Channel audience, Doraemon has also been ranked as the #1 character for kids across India by Ormax India in October 2011.