MxMIndia

Tag: TV Street Maps

  • The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection

    TV Street Maps increases reach by over 300%

    By A Correspondent

     

    TV channel distribution and connectivity monitoring system TV Street Maps (TSM) has announced an increased coverage in its geographical coverage. TSM’s footprint now stands at 2,200 cable head-ends and control rooms across more than 1,700 towns across the country. This is a massive increase from the 250-odd towns that TSM covered till last year.

     

    Given the continuous ground level changes that happen at the cable operator’s end in terms of channel availability and lineup, TSM delivers day-to-day TV channel monitoring by head-ends and towns to the TV industry. TSM also monitors Cable & DTH Channel Packs, Pack prices and EPG quality – all of which are mission critical for the TV industry in view of digitization.

     

    The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection. TSM Business Head Joydip Kapadia says, “We’ve seen tremendous support from broadcasters for our initiatives. They understand that in the fast evolving digital landscape, distribution, reach and quality play key roles. The consumer is spoilt for choice and the onus is on the broadcasters to ensure that their channel is readily available to viewers in the best possible quality. Last year, TSM promised the industry a huge expansion and we have delivered it.”

     

  • TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets)

    Television Street Maps (TSM) expands coverage

    By A Correspondent

     

    TV Street Maps (TSM), What’s-On-India’s newly launched television channel distribution & connectivity monitoring vertical has just announced its aggressive plans to expand its National coverage. TSM recently increased its footprint from 750 head-ends to more than 1000 head-ends spread across 450 towns, up from 220 towns.

     

    “Our goal is to create the widest & largest TV channel distribution monitoring system in the market, and with this latest expansion we have achieved that!” said Joydip Kapadia, Executive Vice President, What’s-On-India.

     

    The move to go aggressive on ‘TV Street Maps by What’s-On-India is considered strategic, especially in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalization regime being introduced by the government.

     

    Given this ground reality, TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets).

     

    TSM covers day-to-day TV channel monitoring for availability, frequency & changes by head-ends & towns. Its current coverage is 1000+ analogue & digital head-ends across 450+ towns and cities. Mapping includes DTH, Analogue Cable and Digital Cable. Other services include vicinity connectivity, Flash Street News, dispute resolution.