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Tag: Tushar Shah

  • Launches a user-generated contest titled #5YearsOfLife on Instagram

    Sony BBC Earth celebrates 5 years

    By Our Staff

     

    Sony BBC Earth launched a 360-degree campaign titled ‘Make every moment meaningful’ and a wide range of activities to celebrate five years of completion. As a part of the campaign, the channel launched a user-generated contest titled #5YearsOfLife on Instagram giving people a chance to share how they have added meaning to someone’s life via reels using the brand audio.

     

    Said Tushar Shah, ‘Chief Marketing Officer and Business Head – English Cluster and Sony AATH, Sony Pictures Networks: “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space. As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”

     

  • Conducts a 3-day long on-ground activation on Passenger Day to bolster consumer engagement

    SPN English Cluster executes unique innovation at Mumbai Airport

    By A Correspondent

     

    SPN English Cluster comprising Sony PIX, AXN and Sony BBC Earth, partnered with Chhatrapati Shivaji Maharaj International Airport (CSMIA) recently to celebrate Passengers Day. The association was aimed at creating passenger deight with a series of activations at the airport from May 3-5.

     

    Said Tushar Shah, Business Head, SPN English Cluster: “Our partnership with Mumbai International Airport is a unique, innovative initiative in consumer engagement that helps us target the right audience for the English Entertainment category. The association showcases our content strength to the consumer, which not only adds value to their time spent on the go but will also help them make the right choice while subscribing to channels in the current regime.”

     

     

  • The movie content deal will strengthen Sony PIXÂ’s library

    Sony Pix inks movie content deal with Warner Bros

    By A Correspondent

     

    Sony Pix has signed a content licensing deal with Warner Bros International Television Distribution. The movie content deal will strengthen the channel’s library by bringing films like Harry Porter, Matrix, Batman Vs Superman, Dunkirk, Wonder Woman, Hangover Series, Conjuring Universe, Final Destination series, Oceans Series, Shawshank Redemption, and many more, for its viewers.

     

    Said Tushar Shah, EVP and Business Head, English Cluster, Sony Pictures Networks India: “SPN’s English Cluster aims to bring the best international content for its viewers. With the new Warner Bros. deal, Sony PIX – the destination for Hollywood blockbusters and premieres – will now also become the destination for biggest franchises in the genre. We will continue to invest in content that will delight our viewers.”

     

    Added Jeffrey Schlesinger, President, Warner Bros. Worldwide Television Distribution: “We are pleased to have completed this deal with Sony PIX enabling Sony Pictures Networks India (SPN) to bring our films to television viewers in India.  We are confident that the diverse selection of films will offer something different for fans of all genres.”