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Tag: Tushar Kumar

  • The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma

    Medlife’s campaign urges people to ‘Lafaddu Mat Bano’

    By A Correspondent

     

    Leading online pharmacy Medlife International has launched its new TVC series LafadduLal starring Boman Irani and Varun Sharma. ‘Lafaddu Lal’ has been created as a euphemism for people who are too casual and lazy about their health and medication. The campaign features a series of hilarious real-life situations between the father and son duo, where the father tries to exhort his son to be more responsible.

     

    The campaign has been conceived by Soho Square and the films have been directed by Shlok Sharma.

     

    Said Tushar Kumar, CEO, Medlife International Pvt Ltd: “Both Boman and Varun bring in a dash of freshness to the brand and stand for everything that clearly defines the attributes of Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent. We are really kicked up about this association and hope the journey ahead is going to be furthermore exciting.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square: “A chuckle-inducing campaign featuring a slightly sarcastic father and his bumbling son, help us deliver Medlife’s message in a memorable way.”

     

     

  • The business will be handled out of the agencyÂ’s Bengaluru branch

    Soho Square wins Medlife mandate

    By A Correspondent

     

    Soho Square Bangalore has won the creative mandate for MedLife. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife in a journey to simplify healthcare by making the entire experience a seamless process. The business will be handled out of the agencyÂ’s Bengaluru branch.

     

    Said Tushar Kumar, CEO, MedLife: “We’ve always wanted our customer-facing communication to be easier, more joyous and for it to put a smile on faces. We wanted to drive home a short and simple communication to our potential customers that MedLife stands for the best ethics, best pharmacy practices, best service and most honest prices. Being a customer-centric company, this definitely had to be part of our first mass marketing campaign!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square India said: “It is exciting for us to work with one of the pioneer online pharmacies in India. We hope to play a role in helping them grow and prosper. While this is still a nascent category, it is one with tremendous potential; helping Medlife unlock this potential will be a very interesting journey for Soho Square.