Tag: Tushar Gandhi

  • Ex-journo Ashraf Engineer launches AllIndiansMatter.in

    By A Correspondent

     

    He’s moved from journalism to communications strategy, but writing and matters of national interest have always been dear to him. Ashraf Engineer, former journalist with Hindustan Times, Times of India, Mid-Day, Maharashtra Herald and also an author and currently Principal Consultant at Pitchfork Partners, has launched a digital platform for commentary, called Allindiansmatter.in, on issues that matter to India. It is a “home for conversations with and about the country,” he said.

     

    The website was launched on February 17 with columns by Ranjona Banerji, senior journalist and columnist (and MxMIndia Consulting Editor); Tushar Gandhi, activist and great grandson of Mahatma Gandhi and Engineer himself.

     

    Banerji wries about what happens when the media abdicate their responsibility. Gandhi has kicked off a three-part series on the India of the Mahatma’s dreams. Engineer, meanwhile, argues that India is rediscovering itself through the Shaheen Bagh protests against the Citizenship Amendment Act.

     

    Added Engineer: “All Indians Matter is a citizen’s effort to engage – through commentary by a variety of writers on a wide range of issues – with everyone who cares about India, its Constitution, its liberal and secular values. It is a response to the political, social and economic situations we find ourselves in. Normally, it would be the domain of the news media, but it’s been found wanting in the past few years. As a result, many of the issues that should be highlighted are sidelined and the voices that should find a megaphone are muffled. Allindiansmatter.in is a simple, clutter-free website that shines the spotlight on the commentary, cutting out complex navigation, multiple sections and visual dazzle. The writing is what it’s all about, and that’s the way it’ll stay even if it evolves into something bigger.”

     

    He added that the initiative is personal one. The website finds an extension on Twitter (@allindianscount), Facebook and Instagram (@allIndiansmatter).

     

     

  • Tushar Gandhi’s Dandi Salt Challenge partners Aidem for seeking money

    By A Correspondent

     

    Dandi Salt Challenge – 2019 (DSC), the first heritage IP of Great Salt March Events, has exclusively partnered with Aidem Ventures for consultancy and monetisation. DSC will comprise a series of events involving two types of endurance races (Marathon and Cycling) and a March. The event will flag off on March 12, 2019 starting from the historic Sabarmati Ashram and conclude on March 21 at Dandi covering a total of 401 kilometers.

     

    Tushar Gandhi

    Said Tushar Gandhi, Founding Partner, Great Salt March Events: “Dandi Salt Challenge is a finely crafted multi-day March, Marathon and Cycling Race with a unique amalgamation of Heritage and Endurance Sports. It requires the expertise of a strong media sales company that would go beyond conventional models. Aidem has the right mix of sales network and selling expertise and we are absolutely delighted to partner with them”.

     

    Karan Gupta

    Adde Karan Gupta, MD, Aidem Ventures: “Dandi Salt Challenge is a unique concept and a fantastic property for us to add to our portfolio. Through this partnership, Aidem will go beyond the traditional “ad sales” representation and play a critical role in formulating end-to-end media and marketing solutions for Great Salt March Events. This multi-day event will offer advertisers an unparalleled omni-channel proposition.”