Tag: Tushar Banerjee

By A Correspondent

The Quint has appointed Brightcove to manage and stream video content on its website, mobile apps and across social media channels.

Said Tushar Banerjee, head of product at The Quint: “At The Quint, we cater to the millennial generation which is mainly mobile and digital-first. Video as a content type is highly effective at engaging our audience because it makes the hard- hitting news easy to digest. Our ambition is to deliver high-value journalism on digital platforms, which requires combining compelling content with the right technology to distribute and track readership and viewership.”

Added Ben Morrell, general manager, Asia at Brightcove: “It’s impressive to see the digital footprint The Quint has created in India in only a few years. The publisher has adopted a more visual approach in delivering the news in a way that matters to its audience while successfully leveraging video to engage its viewership. We’re proud to be a technology partner to The Quint to help the company realise its mission of conveying hard-hitting stories in a highly engaging manner, leveraging the Brightcove video platform to deliver exceptional video experiences to its massive user base.”