MxMIndia

Tag: Tushad Talati

  • Epson's requirement for a digital agency was driven by the need to consolidate all the various and growing digital marketing efforts under one agency

    Langoor wins digital mandate for Epson

    By A Correspondent

     

    Digital marketing agency Languor has been awarded the full-service digital media mandate for Epson, a leader in digital imaging and printing solutions.

     

    Said Tushad Talati, Director Brand & Communication, Epson India: “We’re excited to sign on Langoor as our digital marketing agency. We were impressed with Langoor’s understanding of the market we operate in and their ability to straddle all the various aspects of digital extremely effectively under one roof.   Needless to say the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days.”

     

    Venugopal Ganganna

    Added Venugopal Ganganna, CEO, Langoor: “It is an honour to take on the digital mandate for Epson, a renowned global brand that is a market leader in multiple product categories in India. We have set ourselves an ambitious mandate of transforming Epson’s digital brand experience by creating stories and platforms that are fun, human and useful. We are excited about the possibilities of blending data, technology and creativity to deliver relevant interactions and transactions that continue to propel Epson’s amazing growth journey in India.”

     

  • The TVCs capture the sweetness of the modern parent-daughter relationship while comparing colour printing costs to a spoonful of sugar and a toffee

    Epson girl returns to promote latest range of printers

    By A Correspondent

     

    Digital imaging solutions company, Epson, has launched two new films on for their InkTank Inkjet printers. Said Tushad Talati, Director, Brand & Communication at Epson India: “Epson’s InkTank printers address all the printing needs of home, commercial and office, whether low print volume or high print volume.The simple message – that with Epson you can get the lowest print costs – was easily communicated. The new commercials feature the same character and take a similar thought to the next level with amazing creativity and effectiveness.”

     

    The films were conceived by Bengaluru-based OpusCDM, Epson’s brand agency and were produced by Mumbai-based Equinox.“We see this as a continuation of the 2015-16 campaign, which received a tremendous response. This time the challenge we took up was a little different, even though ‘lowest print cost’ remained the main underlying message,” said Pramod Nath, Creative Lead at OpusCDM.