MxMIndia

Tag: Turner India

  • Hollywood movie channgel HBO Hits is now called HBO HD. The change happened on September 4

    HBO Hits renamed as HBO HD

    By A Correspondent

     

    Said Siddharth Jain, Managing Director, Turner International, South Asia on the change: “We aim to offer our customers the best viewing and the move to HD will exemplify that for them. HBO’s tagline promise of ‘Experience The Magic’ will be reiterated through its line-up of fresh new content and enhanced packaging and presentation.”

     

    HBO, operated by Turner India, delivers English-language entertainment across genres like action, comedy, drama, thrillers and superhero blockbusters.

  • With this tie up,Voot adds a list of almost 100 characters that cut through broadcast affiliations

    Viacom18 and Turner India announce tie up for kidstuff

    By A Correspondent

     

    Viacom18 and Turner India have announced a strategic tie-up that will see Turner’s popular kids shows play on Viacom18’s Voot. With this tie-up,Voot adds a list of almost 100 characters that cut through broadcast affiliations.

     

    Said Siddharth Jain, Senior Vice President and Managing Director, South Asia, for Turner India: “We at Turner are dedicated in engaging consumers and collaborators in new ways to develop immersive worlds that enable our fans to experience our brands, franchises and content wherever, whenever and however they like. The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71 percent of today’s plurals are mobile phone users and 30 percent of them are on surfing the internet.”

     

    Launched earlier this year, Voot has a differentiated offering in the kids’ space, housing “Voot Kids” an especially created destination for kids online. Kids are known to be loyal to characters and Voot has bet big on its kids’ content.

     

    Sudhanshu Vats, Group CEO, Viacom18 said, “Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within Voot, called Voot Kids we had started our journey to create the largest online destination for kids’ content in India. This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over 7000 videos of kids content. This strategic partnership with Turner India will further bolster our content repository for Voot Kids. Additionally, this also brings two powerhouses of kids’ content on a singular platform to bring forth the best viewing experience for our loyal little viewers.”

     

    “With close to one-fifth of all viewing on Voot coming in for Voot Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience,” explained Gandhi, COO, Viacom18 Digital Ventures.

     

    This first ever industry strategic tie-up will see Voot hosting Turner India’s popular kids’ shows like The Powerpuff Girls, Ben 10, Dexter’s Laboratory, Roll No. 21, Samurai Jack, Johnny Bravo and M.A.D. In addition to this, Voot has its inhouse franchises like Dora, Motu Patlu and Sponge Bob, and all the Nick shows as well as over 7000 new videos on the app and website. Voot already hosts Chotta Bheem and Mighty Raju that run on Turner India’s broadcast channels Cartoon Network and Pogo, and Pokemon that airs on Disney’s broadcast network.

     

    It surely means more fun for kids on the digital space.

     

  • Available on iOS and Android devices, Cartoon Network Anything randomly serves up 10-15-second snack-sized entertainment for kids

    Cartoon Network Anything mobile app launched

    By A Correspondent

     

    With the launch of Cartoon Network Anything, kids now have a new platform to engage and entertain to complement their favourite cartoon channel. Cartoon Network Anything serves up an array of micro 10-15 second snack-sized content specifically created for mobile wherever and whenever they have a free moment, no matter how long their attention span.

     

    Cartoon Network Anything is available on all iOS and Android devices for free. The young audience will have a huge variety of original content from hit shows like Roll No. 21, Adventure Time, We Bare Bears, The Powerpuff Girls, Uncle Grandpa, Regular Show, The Amazing World of Gumball, Teen Titans Go! and more.

     

    Commenting on the launch of Cartoon Network Anything, Siddharth Jain, Managing Director, South Asia, Turner India says, “As leaders in the Kids entertainment space, it has always been our focus to bring the best and most exciting form of entertainment to our consumers wherever, wherever and however they want it. We are focussed on the total consumption of our brands and content be it on TV, online, on-mobile, on-the-ground through our consumer events and local based entertainment, or through our branded merchandise and games. CN Anything is our initiative that brings world class entertainment for our kids on their mobile phones and tablets.”

     

    Turner India’s recent research – New Generations 2016 – revealed that the use of technology has increased massively as more and more kids live in connected homes, and are utilizing more than one device for media consumption. Also, gaming has come across as the number one online activity. In 2016, Turner Asia Pacific will produce a total of 137 new games, 60 of which are just for the Cartoon Network Anything app which is in addition to 160 games already available on the app. Turner already has a library of 618 games, ranging from free, freemium and paid, available across web, mobile and on apps.

     

  • Based in Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India

    Deepa Sridhar to head communications at Turner

    By A Correspondent

     

    Deepa Sridhar

    Turner India has appointed Deepa Sridhar as Head of Turner Corporate Communications and CNN Marketing for South Asia.

     

    Based in Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India and all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNN International. Sridhar will also oversee CNN affiliate and brand marketing in the region. She will support Siddharth Jain, Managing Director of Turner India, and his senior leadership team on all communications initiatives.

     

    Sridhar reports to Gregory Ho, Vice President, Corporate Communications and Marketing for Turner Asia Pacific. “Deepa is a seasoned communications professional with an impressive track record and in-depth understanding of the South Asia market. 2016 is a hugely important year for Turner given the high interest in the US Presidential elections, the Olympics in Rio and the European Championships in France on the news front, while we will also launch the new Powerpuff Girls and Ben 10 cartoon franchises globally, as well as a host of new initiatives for our entertainment brands. Deepa joins us at a very exciting time and will be a valuable addition to our team of communications professionals, building upon the strength of the Turner brands in the region,” said Gregory Ho.

     

    Prior to joining Turner India, Sridhar was Director, Corporate Communications, South Asia, for J. Walter Thompson.

     

  • Chhota Bheem & POGO to encourage fitness habits among children

    Cartoon Network & POGO School Contact Programs to engage kids pan-India

    By A Correspondent

     

    Turner India is set to launch its annual Cartoon Network and POGO School Contact Programs (SCPs) across the country. With innovative and engaging themes, both SCPs will not only entertain students with games, trivia and prizes but also impart valuable lessons.

     

    The Cartoon Network SCP called ‘Adventure Camp’ is themed around the channel’s latest international hit series ‘Adventure Time’ with lead characters Finn and Jake. The SCP aims on bringing adventure and an outdoorsy spirit of camping into schools through physical activities, mental games, sports, team building exercises and other activities.

     

    On the other hand, POGO, through its ‘Bheem ka Fitness Formula’ SCP, is on a nationwide spree to make children fit and healthy like their favorite superhero Chhota Bheem. Along with other popular POGO characters like Mighty Raju, Tom and Jerry and Mr. Bean, kids will learn about the importance of physical and mental exercises during their daily lives and how this will help them stay sharp and fit.

     

    Having started on 03 August 2015, both Cartoon Network and POGO SCPs will run till mid-September targeting over 1 million students (between standards 1 to 8) in approximately 1000 schools. Combined, the SCPs will be conducted across 12 cities including Mumbai, Delhi, Bangalore, Chennai, Pune, Lucknow, Kolkata, Ludhiana, Hyderabad, Kanpur, Ahmedabad and Amritsar.