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Tag: Turkish Airlines

  • Mr Akay will be responsible for driving growth and expansion of the company's market share inIndia

    Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines

    By A Correspondent

     

    Turkish Airlines has announced that Mehmet Akay as the new General Manager for Southern & WesternIndia. In his role, Mr Akay will be taking charge of Turkish Airlines’ strategic success in this region and will be responsible for driving growth and expansion of the company’s market share inIndia.

     

    Mr Akay started his career with Turkish Airlines inIstanbulin 1999 as a reservation agent. He was engaged in various responsibilities within the airline, including revenue management & pricing specialist. He also had a brief stint as Regional Commercial Manager inVietnamwhere he was posted for 2 years. With a proven record of dynamic leadership, winning attitude and the ability to drive goals and initiatives, Mr  Akay will guide the airline’s journey towards achieving new heights in sales and brand building.

     

    Speaking on the occasion, Mr. Mehmet Akay said: “Turkish Airlines has witnessed outstanding growth in the Indian market in the last few years and is now perfectly poised for a sharp take-off. I am pleased to be in a dynamic and vibrant country likeIndiaand strive to take the company to newer heights in the days to come”.

     

    Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is a four star airline with 179 aircrafts flying to 193 destinations around the world. Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax.

  • With 15% growth last year, Turkish Airlines is actively undertaking as many initiatives as possible to connect with its Indian customers.

    Turkish Airlines looks at India as a booming market

    By A Correspondent

     

    Turkish Airlines has been doing exceptionally well globally and has witnessed remarkable growth, especially in the last year. With Grey as their creative agency inIndiaand Perfect Relations handling their media relations, they are looking atIndiaas a booming market and have various marketing initiatives lined up.

     

    Turkish Airlines has played a vital role in increasing the ratio of the aviation industry ofTurkey. One of their key achievements in 2011 was being awarded ‘Best Airline Europe’, ‘Best Premium Economy Seats’ and ‘Best Airline Southern Europe’ by Skytrax. Their load factor has been as high as 75 per cent in 2011, even on the Indian routes.

     

    They have also acquired brand new aircrafts like B777-300ER equipped with GCS system and A330-300, with the latter being currently operational on the Indian routes. Turkish Airlines flew around 300,000 travellers on the Indian routes in 2011 and are expecting an even higher number in 2012.

     

    The TAAI Convention, being hosted byTurkeythis year, will be one of the biggest B2B initiatives undertaken by Turkish Airlines as they are among the main partners for the event.

     

    Apart from that, Turkish Airlines has engaged in several interesting marketing initiatives inIndiato reach out to its customers and familiarize them with both, Turkish Airlines and its multiple international destinations.

     

    Adnan Aykac, General Manager- Northern & Eastern India, Turkish Airlines, said: “We received great feedback from our previous promotional campaigns and would like to continue with such engagement programs and capitalize on them in the best way possible. This will ensure maximum visibility for Turkish Airlines among its target audience, thereby helping them discover our refined offers and services.”

     

    “Turkish Airlines believes in providing the best offers and facilities to its passengers and maintaining high standards of service. This has always been our prime focus and we believe that the brand and its services speak for itself. We also believe that competitions are healthy as they give you the zeal to further improve and enhance your quality. Hence, our superior and extraordinary services set us apart and help us maintain our top position,” he added.

     

    Also Turkish Airlines have now signed a Free Sale Codeshare Agreement with Air India (AI) after their previous blocked space codeshare agreement. The new agreement will allow both the airlines to market each other’s flights by their own code and flight numbers on a free sale basis.

     

    With effect from March 1, the revised agreement will allow TK passengers a seamless connection to AI-operated flights onHyderabad, Chennai, Ahmedabad, Bangalore, Kolkata and Amritsar routes.

     

    Turkish Airlines witnessed a 15 per cent growth in revenues last year and with the airlines doing so well in the Indian and international markets, sky is the limit for us.