MxMIndia

Tag: Tupperware India

  • New brand campaign in line with brand’s global philosophy ‘More Time Living’ rolled out

    Tupperware ups outreach via new campaign

    By A Correspondent

     

    Tupperware has launched its latest brand campaign ‘More Time Living’ in India. The brand is set to launch over 30 exclusive brand stores across the nation within this year, and recently announced its official entry into e-tail space with partners like Amazon and Flipkart.

     

    Sharing his views on the campaign launch, Deepak Chhabra, Managing Director, Tupperware India, said: “Given the rapidly changing social dynamics around us, it is important to create an honest brand narrative rooted in a believable product philosophy. ‘More Time Living’, is inspired from the magical nature of our products and how they not only save time, but fill each moment with delight. I believe that the TVC will help us build an even stronger brand connect and resonate well with our target audience.”

     

     

  • Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware

    Tupperware appoints Chandan Deep Singh Dang as CMO

    By A Correspondent

     

    Tupperware India has appointed Chandan Deep Singh Dang as its new Chief Marketing Officer with effect from January 2. In his new capacity, Mr Dang will be responsible for conceptualising, designing and implementing strategic initiatives to drive the company’s growth in India. Mr Dang will also handle  institutional sales for the company.

     

    Before joining Tupperware India, Mr Dang was with Wrigley as Sales Director (India & South East Asia) for a year and a half. He started out as a Management Trainee with Hindustan Unilever (8 years), moved to Pepsico as GM (Marketing and Category Head for Indian snackfoods) and later Nokia.

     

    “Tupperware has built a strong brand and business in India with its unique combination of fascinating and innovative products, a motivated team, and a wonderful direct selling system. It is a privilege to be associated with Tupperware and I look forward to developing the business to the next level and beyond”, Mr Dang said in a communiqué.