MxMIndia

Tag: TSBI

  • Agency to leverage its existing social media presence

    TheSmallBigIdea wins mandate of AltBalaji

    By Our Staff

     

    Social media marketing agency TheSmallBigIdea has been awarded with the social media duties for AltBalaji. As a part of the mandate, TheSmallBigIdea will focus on leveraging the production company’s existing presence on social media platforms to reach out to newer audiences. It will also focus on conceptualising and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month.

    Harikrishnan Pillai
    Harikrishnan Pillai

    Said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea: “The vision is to mimic ALTBalaji’s content gene code on social; that of pushing boundaries. The brand is also very nimble footed, launching path-breaking shows back to back. We at TSBI are very excited to work with the passionate team at ALTBalaji. We share their love for content and data analytics, and we intend to forge a solid association on the back of the same.”

    Divya Dixit
    Divya Dixit

    Added Divya Dixit, SVP, Marketing, Direct Revenue & Analytics, ALTBalaji: “ALTBalaji is glad to welcome TSBI on board as their social media strategy and content marketing partner. Their social media strategies, topical creatives, and amplification on social media are insightful and commendable. We believe that TSBI’s creative and content approach in social media marketing will help ALTBalaji to address its current and long-term goals of addressing the Metro and Bharat audiences.”

     

     

  • TSBI Bharat to amplify Zee’s first Marathi music channel

    TheSmallBigIdea wins Zee Vajwa mandate

    By Our Staff

     

    TheSmallBigIdea (TSBI) has bagged the social media mandate for Zee’s first Marathi music channel, Zee Vajwa.

     

    Said Manish Solanki, Chief Operating Officer and co-founder, TheSmallBigIdea: “The growth of regional music has seen a remarkable increase in the past couple of years. The significant response of the consumers for songs in regional languages, other than Hindi, has shown a marked shift in perception of music. Listening to music in a language from your own region revives a cultural connection. Even the youth is warming up to experiential genres in regional languages, giving way to new forms of music and new ways to experience it. To exemplify the cultural twang of Marathi music and bring it closer to its audience, we at TSBI are excited to be a part of this journey – bringing the cultural and regional essence of the Marathi language to our digital consumer.”

     

    Added Prathyusha Agarwal, Chief Consumer Officer, ZEEL: “At Zee, we are obsessed with creating content brands that bring alive the cultural vibrancy of a region in its truest form. With Zee Vajwa launching in the midst of a pandemic, our digital strategy had to deliver much beyond just awareness and ensure that our promise of amplifying everyday moments into a mahaul was effectively communicated through a unique and immersive brand experience. TSBI Bharat with their strong regional and medium understanding kept our viewers enthused and engaged throughout the launch, making us the reach leaders in the category in just 3 weeks of launch. Looking forward to many more successes with this team.”

     

     

  • Account was won post a multi-agency pitch

    TheSmallBigIdea wins digital duties for ‘Bala’

    By A Correspondent

     

    Digital agency, TheSmallBigIdea has been awarded the digital and social media mandate for Maddock Films’ upcoming movie ‘Bala’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to release on 8th November, 2019 across India.

     

    The mandate includes managing social media accounts, digital partnerships and influencer activities for the film. The agency will be in charge for strategizing and executing digital first video concepts with the actors of the film to create engagements and interactions across social media platforms. In addition to this, TheSmallBigIdea will be responsible for conceptualising and implementing social media campaigns across Facebook, Twitter and Instagram.

     

    Speaking about the win, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said: “With Bala, TSBI hits a hattrick with Ayushmann Khurranna films. It’s our first with Maddock Films and the experience has been wonderful. It’s extremely encouraging to work with a driven and passionate team. Our campaign ‘Bala Bechara’, encompasses the essence of the film which will see the cast, publishers and influencers come together to create enriching content experience.”

     

    Commenting on the announcement, a spokesperson from Maddock Films, added: “TheSmallBigIdea has previously promoted movies such as ‘Badhaai Ho’, ‘Junglee’, ‘Judgementall Hai Kya’, ‘Jabariya Jodi’ and ‘Dream Girl’. This was an impressive line-up and we had enjoyed seeing these campaigns. They have not only been innovative but also extremely driven in their approach. We look forward to a great partnership.”