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Tag: Trupthi Shetty

  • Brings together favourite comic book characters Chacha Chaudhary and Suppandi

    Bakarmax creates latest Cred brand film

    By Our Staff

     

    Bengaluru-based fintech company, Cred, has launched a brand film bringing together favourite 90s comic book characters Chacha Chaudhary and Suppandi to promote financial responsibility and independence. This film is created by Bakarmax, an Indian webcomic studio.

     

    Said Trupthi Shetty at Cred: “We at Cred always aim at bringing something unique to our members. Cred is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the 90’s to send across the messaging to our members and consumers.”

     

    Added Sumit Kumar from Bakarmax: “It is a pleasure for the team to collaborate with CRED. The process of building a concept that would bring back nostalgia with our favorite characters with a twist, has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope Cred members and consumers enjoy the latest animated film.”

     

     

  • It has been executed by Ayappa KM, Co-founder, Early Man Films, the production agency

    Cred’s campaign stars Anil Kapoor and other 1990s

    By A Correspondent

     

    Cred, an app-based platform for credit card payments, has launched a campaign three ad films slated to launch over the course of IPL, and starring actor Anil Kapoor along with other iconic celebrities from the 1990s The campaign has been conceptualised by an in-house team and executed by Ayappa KM, Co-founder, Early Man Films, the production agency.

     

    Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead – Growth and Engagement at Cred, said: “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”

     

    Sharing these views, Anand Menon, Executive Producer & Co Founder, Early Man Film added: “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.”