MxMIndia

Tag: Truebil

  • This Independence Day, the auto-tech platform initiates a campaign to educate the audience the true meaning of freedom, long-lost in this country

    Truebil makes people rethink the meaning of freedom

    By A Correspondent

     

    Truebil initiated a campaign around I-Day to make people rethink the meaning of freedom again.

     

    Sharing an insight into this campaign, Shubh Bansal, Co-Founder, Truebil said: “Often as marketers we forget the true essence of an important occasion such as Independence Day. But with this campaign we ensured the true essence and values of freedom and independence was effectively portrayed through our film, driving a strong social message.”

     

    The campaign was executed in-house, right from conceptualisation and its execution.

     

     

  • Publicis India has been tasked to strategize and execute a forward-thinking communication plan

    Truebil assigns its creative mandate to Publicis India

    By A Correspondent

     

    Truebil, a Mumbai based auto-tech company catering to the pre-owned car market space, has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategize and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference.

     

    On appointing Publicis India as its creative partner, Shubh Bansal – Co-Founder, Truebil said: “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”

     

    On winning the mandate, Suraj Pombra, EVP, Publicis India added: “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”

     

     

  • Releases three videos on its digital platform emphasising on the consequences of driving after consuming alcohol to avoid disasters on roads

    Truebil’s new campaign turns focus on effects of drunk driving

    By A Correspondent

     

    Used car marketplace Truebil has announced the launch of its ‘Don’t Drink and Drive’ campaign, aimed at encouraging revelers not to drink if they plan to drive. The new campaign is a follow up to its ‘I am Sober’ campaign launched a year back.

     

    Commenting on the campaign, Shubh Bansal, Co-founder and Chief of Marketing and Growth, Truebil said: “Drunken driving-related accidents increase on every New Year’s Eve even after numerous efforts are made by different organisations, government bodies and brands to prevent the same. We, at Truebil, decided to contribute to the safety measures by giving a reality check to our customers and all those watching the videos. Our primary motive behind crafting the thoughtful digital campaign is to ensure safety on the last night of 2018.”

     

     

  • The multi-pronged campaign highlights the importance of buckling up before driving in association with the Mumbai lady cops

    Help your loved one stay safe, conveys Truebil’s new digital film

    By A Correspondent

     

    In an attempt to encourage people to buckle up before driving, Truebil has unveiled a new digital film, #SafetyKiRakhi. The three-minuter highlights the importance of wearing a seat belt to make your loved ones stay safe along with strengthening the brother-sister bonding in this festive occasion.

     

    Commenting on the campaign strategy, Shubh Bansal, Co-founder & Chief of Marketing at Truebil, said:”When a sister ties a colourful thread on the wrist of her brother, she wishes him with long life and happiness. This Raksha Bandhan, we want every sister to tie ‘SafetyKiRakhi’ and protect her brother(s) from road mishaps while driving. While Truebil is a preferred destination for many to buy pre-owned vehicles certified under all safety measures, this festive season, the brand steps in to spread road safety awareness and connect to its customers in a different way. The simple message will surely compel the sisters to give their brothers the gift of safety this Rakhi.”