By A Correspondent
Troy Ruhanen, president and chief executive officer, TBWA\Worldwide and Philip Brett, president, TBWA\Asia, presented the agency’s vision around Disruption® and Disruption®LIVE, sharing some impactful, business-changing ideas from across the agency network.
Ruhanen, who made his first visit to India since joining TBWA\ as global President and CEO, spoke of the importance of the India market to the agency globally, and the focus on growing the India operations around the Disruption® practice.
Troy Ruhanen said, “TBWA\ sees immense opportunities in today’s start-up and challenger mindset in India. We want to be the go-to agency partner for brands hungry for disruptive growth in India. We have had an impressive new business run globally – and now want to see Disruption® and Disruption®LIVE at the core of our growth story in India.â€
TBWA\India recently appointed Govind Pandey as chief executive officer. Govind will be responsible for injecting fresh energy and driving growth across the TBWA\India operation.