MxMIndia

Tag: Tropicana

  • Pays tribute to Covid heroes

    Slice soft drink launches new initiative

    By Our Staff

     

    Pepsico’s fruit flavoured drink Slice has launched its new initiative, ‘Aam Nahi Khaas Ho Tum’. It is a tribute to Covid heroes with voice over by actor-writer, Piyush Mishra. The brand is also changing its logo for the first time to reveal the inspiring stories of these ‘Khaas’ citizens.

     

    Speaking on the new campaign, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said: “The last few months have been extremely trying for the entire Nation. However, in these difficult times, the resilience of the people of our country has come to the forefront.  We saw an army of citizens: young, old, men, women – all coming together to support each other. Today, through Slice ‘Aam Nahi Khaas Ho Tum’ campaign, we aim to recognize these COVID heroes, and in our own way salute their indomitable spirit by putting up some of their stories in place of the brand logo across platforms, thereby reflecting their moments of courage and selflessness.”

     

  • The campaign features Katrina Kaif and celebrates today’s time pressed youth who seek and adopt various health hacks to suit their individual lifestyles

    Tropicana celebrates health habits of the youth in latest brand campaign

    By A Correspondent

     

    Tropicana seeks to celebrate the evolving relationship of millennials with their health, with its new ‘My Health My Way’ campaign. In line with this, the brand has brought on board Bollywood actor and youth icon, Katrina Kaif, as its first ever brand ambassador in India.

     

    Conceptualised by J Walter Thomson, the TVC features a series of health-hacks from today’s fast-paced millennials, reflecting their ‘My Health My Way’ lifestyle. Said Vineet Sharma, Brand Manager – Tropicana: “We are happy to have the young and dynamic Katrina Kaif as the face of Tropicana. Given her zeal for fitness despite a very demanding work schedule, she is a great fit for our new ‘My Health My Way’ campaign. The new campaign will surely resonate with youth in the country, who seek and adopt health hacks that work for them and fit their individual lifestyle. We will also work with Katrina to create awareness about our hero product, Tropicana Essentials IRON, which helps bridge the gap in iron intake given iron deficiency is a prevalent issue in India.”

     

    Added Sumati Singh, Executive Creative Director at JWT: “Through the TVC we aim to connect with a young audience who are often seen incorporating healthy hacks in their lives versus adopting a rigorous fitness regime. The campaign showcases Tropicana as an easy convenient way for millennials to include nutrition in their day-to-day lives.”

     

     

     

  • Launches a 360-degree campaign to spread awareness about the importance of planting tress

    Tropicana releases digital film applauding efforts of Jadav Payeng

    By A Correspondent

     

    Tropicana has started a special initiative to encourage gifting back to nature with its #GiftATree initiative. The brand partnered with the ‘Rally for Rivers’ initiative and Grow-Trees.com and has pledged to plant over 25,000 trees.

     

    As part of its efforts, the brand released a digital film titled ‘The Man Who Planted A Forest’.Talking about their efforts and the launch of the digital film, Vineet Sharma, Brand Manager – Tropicana, said, “Tropicana is closely linked to nature as all our products are made from the fruits of nature. Festivals are a time for gifting and giving, so what better way to thank nature for its fruits than to give back to nature. With Tropicana’s #GiftATree initiative, we are taking a small step to gift trees back to nature, and our festive packs will give consumers a chance to contribute to this cause.”

     

    Added Cyrus Oshidar, MD & CCO, 101India: “We are extremely happy to partner with Tropicana for this great initiative. Digital storytelling is a great way for brands to engage with the millennial. What better way to reinforce an idea than through a people story that the audience can relate to.”

     

    As part of its robust 360-degree campaign, the brand has also introduced a special gift pack, sales from which will contribute towards the initiative as well.

     

    Another interesting initiative by the brand turned the popular radio station Radio Mirchi 98.3 FM into 98.Tree to support the cause. The radio station drove awareness and engaged with consumers for the #GiftATree initiative.