By A Correspondent
In its journey through the years, Tropicana Slice has been synonymous with mango. This year, Tropicana Slice compass has taken a new direction by combining the mango drink with the experience of consuming a real mango, closing the gap between its bottle and a real mango itself via a fresh new mode of communication. The latest Tropicana Slice TVC by PepsiCo has been conceptualized by JWT-Delhi.
The film opens with our avid mango-lover Katrina sitting in a beautiful outdoor café. She orders her favourite bottle of Tropicana Slice, refusing a glass, she picks it up and instead of uncapping it, she just bites into the bottle which itself is a real mango!!
We can see the juice oozing out from between the cuts of the bottle. The onlookers are mesmerized, as the mango juice flows through her fingers while she’s taking bites from the mango-shaped bottle. It all looks beautifully surreal with this bottle providing an excellent pathway to a completely new product outlook. The TVC ends as another café customer orders the same bottle for her and the voice-over says, “TropicanaSlice, harghoontrasbharaaamâ€.
This new take using the mango pattern of the Tropicana Slice bottle into a real mango reiterates the fact that this is a mango experience like no other. Tropicana Slice has played a major role defining the real longing and love for mangoes. The idea stays simple, that is, every drop of Tropicana Slice equals rasbharaaaam.