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Tag: Trishul Bhumkar

  • The account will be managed from Mumbai

    Motivator appointed as the Media AOR for Bajaj Corp

    By A Correspondent

     

    GroupM agency Motivator has won the media planning and buying mandate for Bajaj Corp. Ltd. The win include brands in the hair and skin care portfolio like Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi Amla Hair Oil, Bajaj Jasmine Hair Oi and No Marks, which was the pioneer in Anti-Marks category.

     

    The pitch was initiated about a month ago, where major global network agencies participated, Motivator won the entire media AOR for all the Bajaj Corp brands. The estimated size of the business is Rs 100 crore, notes a communique.

     

    Sandeep Verma

    Commenting on the new media partnership with Motivator, Sandeep Verma, President – Sales & Marketing, said: “We are happy to move media duties on our brands to Motivator, which is part of the GroupM network and we look forward to a long and fruitful partnership with them. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.”

     

    On winning the account, Trishul Bhumkar, General Manager, Motivator West said: “We are very excited to partner with Bajaj Corp in their ambitious growth plans. With iconic brands like Bajaj Almond Drops and category category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. It’s a tough category challenge and we have our best foot forward. FMCG business wins are always an indication of an agency’s balance between acute science and firm gut calls. With Bajaj Corp win, we continue to fortify this aspect of Motivator. ”

     

  • Launches first phase of the campaign to highlight the sentiments behind food ordering

    Motivator launches digital campaign for Mangaaoo in Mumbai

    By A Correspondent

     

    GroupM media agency Motivator has launched the first phase of the ‘Mangaaoo Dil Se’ digital campaign for food-tech startup Mangaaoo. The ‘campaign is aimed towards highlighting the sentiments behind food, and how Mangaaoo understands them better than anybody else.

     

    Commenting on the success of the campaign’s first phase,Akash Shetty, CEO A D Founder of Mangaaoo, said: “It is exciting to see that our brand is getting quick recognition in an extremely cluttered digital space, and we would like to thank the entire Motivator team for a splendid first phase. The idea ‘Dil Se’ crafted by our Brand Mentor &Strategic Advisor MrParag More highlighted the real sentiment behind food as an experience was an interesting take, and it instantly struck the right chord with the target group.”

     

    Speaking about the campaign Parag More, Brand Mentor and Strategic Advisor of Mangaaoo said, “The Idea is to create Mangaaoo Dil Se a food anthem of India”. The objective to shed light on the most important aspect about the food experience has been brought out effectively by Motivator through their innovative campaign. The idea has been received well by our consumers. We couldn’t have asked for a better start, and we look forward to a much bigger response to our second phase.”

     

    Commenting on the success of the first phase of the campaign, Trishul Bhumkar, General Manager, Motivator West said, “In continuation of our approach to work with entrepreneurs in nascent stages, we have partnered with Mangaaoo.Mangaaoo solves a unique problem for food lovers and that fuels the traction. Being a new brand in the food tech was not an impediment but a fresh offering. Backed with close collaboration with our specialist performance and technology units the current initiative has already surpassed the success measures. We intend to deploy deeperconsumer insights married with data & technology in the 2nd stage of the campaign.”

     

  • He joins the GroupM agency from Percept Media

    Motivator motivates Mohandas to move in as Client Leader

    By A Correspondent

     

    Amol Mohandas

    Motivator, a media agency from the house of GroupM, has appointed Amol Mohandas as the Client Leader on all businesses. He will be based in Mumbai and will oversee all businesses of Motivator in the city.

     

    With over 15 years of experience, Amol joins Motivator from Percept Media where he was responsible for heading the west region business and identifying and acquiring leads for new business developments. He was also successful in initiating and acquiring the ISO 9001-2008 Certification, a first for a media AOR in the country.

     

    Prior to joining Percept Media, Amol established his own venture, Weave Through Communications. The company provided multi-platform communication solutions to its clients. He has also been a part of Mediacom as the General Manager for the UAE region, Starcom MediaVest Group as the associate Media Director and Mindshare.

     

    Commenting on the new addition to the team, Trishul Bhumkar, General Manager, Motivator said, “All our clients have had a fantastic 2015 and the momentum is only going to increase. We are getting ready to deliver on their business ambitions going forward. To do this we found the right senior leader in Amol. With a deep understanding of communication planning and having been an entrepreneur himself, Amol will be able to deliver on our client’s business results. Under him, Motivator’s Mumbai client leadership team is fully strengthened.”

     

    On his new assignment, Mohandas said, “It is a happy feeling to be a part of an organisation where the objectives – the individual and the organisation – match! Looking forward to a long and exciting journey ahead where I can leverage my 360-degree experience across diverse work environments and contribute to the success of our client’s businesses.”

     

  • With nearly 10 years of experience, Kavita would be leading client relationships across Motivator Mumbai’s key businesses

    Motivator hires Kavita Acharekar from Nielsen

    By A Correspondent

     

    Kavita Acharekar from Nielsen has joined Motivator, in its Mumbai Office, as Client Leader (Business Engagement Team). Motivator is a media agency of GroupM.

     

    With nearly 10 years of experience, Kavita would be leading client relationships across Motivator Mumbai’s key businesses.

     

    Trishul Bhumkar, General Manager, Motivator, shared, “As a part of getting talent and skills ‘outside in’ we are happy to have Kavita join the team. With a good decade of research experience, Kavita will being a new dimension to the way we view consumers. With these diverse skills amongst our team members, we are better equipped to look at same problems in newer ways for our clients”.

     

  • IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster

    Digital the way forward for Realtors, urge experts

    By a correspondent

     

    Google India’s Shashi Tripathi, Head of New Business Sales, and leading marketing services major GroupM’s Trishul Bhumkar, Head of the West Region, Motivator, spoke at the knowledge seminar with the theme ‘Real Estate in a Digitized World’ organized by the International Advertising Association (India Chapter) at the Nashik Engineering Cluster, Nashik, recently.

     

    The seminar was sponsored by ‘Deshdoot’, the leading Marathi daily in North Maharashtra and the Nashik wing of the Confederation of Real Estate Developers Association of India (CREDAI).

     

    Ramesh Narayan, veteran advertising professional and IAA India managing committee member delivered the inaugural speech. He stressed the importance of digital media in today’s global market and explained IAA’s focus not just on “good” initiatives but also on bringing quality programs to smaller cities across India. He thanked Janak Sarda, Managing Editor of the Deshdoot Group of Newspapers, and Jayesh Thakker, the president of Nashik CREDAI, for facilitating the seminar.

     

    In his address, Bhumkar explained the work profile of ‘GroupM’ in India and its contribution in Indian market today. While making the realtors aware of the power of advertising, Bhumkar brought it to their notice that sale of the product, consideration of the product by customers, and awareness about it among customers are the three factors which play a key role in growth of any business. Digital media is the only media in which all three can be achieved simultaneously, he said.

     

    He added that among urban population of 34 crore in India, 14 crore people use the internet today not only through computers, but also via mobile phones today. With this backdrop, real estate developers should make their property advertisements digitized to reach maximum number of customers, he said.

     

    Reflecting Bhumkar’s sentiments, Tripathi evaluated the overall possible outputs that real estate developers can achieve in the next few years if they follow this path of the ‘Digitized World.’ He noted that the real estate market in India would double by 2017.

     

    Digital media is the most cost-effective media and its striking USP is that the benefits are easily and clearly measurable, he reiterated. He revealed that there are more than 235 million users of internet in India today. This figure can rise upto 350 million by the next year. And these are mostly English knowing users.

     

    With Indian languages gaining ground on the internet, there will lead to an explosion in the internet population. Thus, internet can be considered as the best medium to reach the maximum number of people today.

     

    Srinivasan Swamy

    Speaking on the success of the Seminar, Srinivasan Swamy, President IAA India Chapter & Vice-President, Development Asia/Pacific said: “We are overwhelmed with the response we received with the Seminar in Nashik and hope to organize many more such efforts beyond the metros in the months ahead.”