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Tag: Tribal Fusion

  • New offices inU.K.,Canada,India,Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year

    AdoTube announces new offices spanning 5 continents

    By A Correspondent

     

    AdoTube, the in-stream video advertising technology company owned by Exponential, announced on Monday five new offices expanding AdoTube’s global footprint to now cover North America, Europe, Asia-Pacific, the Middle East andAfrica. The five new locations -London,Toronto,Mumbai,Singapore, andDubai- will help capitalize on the reported 1.2 billion online video viewers watching videos globally.

     

    In announcing this expansion, AdoTube is also unveiling a rebrand including a new site, logo and look and feel to cater to its expanding global audience. The new website has gone live and can be viewed at www.AdoTube.com.

     

    “Access to broadband technology has spurred global consumption of online video across multiple devices,” said Steven Jones, Chief Strategy & Operations Officer, AdoTube. “AdoTube is well positioned to help brands benefit from that shift by delivering highly engaging and relevant campaigns in online video content. Our expansion into EMEA and APAC brings those capabilities to a much wider audience.”

     

    AdoTube is headquartered inNew Yorkwith offices in three otherUScities, as well Romania, Russia and Melbourne, Australia. Heading the London office is Niall Hogan,UK Commercial Director, and Tiernan Jinks, Senior Sales Manager, who both join AdoTube from Tribal Fusion UK. Carolyn Cramer, Exponential Country Manager,Canada, will lead from the Toronto office along with Michael Prytz, AdoTube’s Director of Sales, Canada. Vijay Kundari, Director of Sales, and Pooja Gupta, Senior Business Manager, will cover most of Asia-Pacific from AdoTube’s Mumbai and Singapore offices. Kundari joins AdoTube fromIndia’s largest media company, Web18, and Gupta previously worked with Tribal Fusion. Covering both the Middle East and Northern Africa from the Dubai office is Amer Attyeh, Business Manager. Amer was previously responsible for developing Tribal Fusion’s presence in the same area.

     

    AdoTube is a global in-stream advertising technology company. Its powerful and flexible technology provides a complete video advertising platform offering publishers and advertisers easy and efficient access to in-stream video advertising across all media platforms. AdoTube is part of the exponential Group of online businesses – a technology-enabled media services company headquartered in Emery ville, California with operations in 37 locations worldwide.

     

  • comSCORE reports company's premium publisher network as reaching nearly 500 million unique users worldwide.

    Tribal Fusion is now world’s 2nd largest digital display ads provider

    By A Correspondent

     

    Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comSCORE’s December 2011 rankings of the leading global display networks.

     

    Site reach measurement service comSCORE reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2bn) and just head of AOL Advertising (477m), which includes its advertising.com ad network subsidiary.

     

    The company said the new ranking reflected its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions.

     

    Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential, said: “Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising. And beyond just reaching their prospective customers, our tight integration with our publishing partners, allows brands to connect at scale with prospective customers using high-impact, engaging messaging.”

     

    Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including theUnited States, Canada, Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.

     

    “Digital media can be accessed by visitors in any country; as a result most premium publishers attract a global audience. Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country,” said DaSilva.