MxMIndia

Tag: Tribal DDB

  • Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress

    Meera Sharath Chandra turns “Tigress Tigress”

    By A Correspondent

     

    Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP company Syzygy UK, has started Tigress Tigress.

     

    The company will have three distinct revenue streams under it. The first will be digital-led integrated communication, which will specialise in totally joined-up communication, focusing on digital. A truly media neutral approach to communication and a distinct global edge in digital and social media, positions Tigress Tigress away from the conventional offerings.

     

    Second is the trademarked Rainbow Hashtag, which is a new and unique concept targeting corporate spends in aspects that are high on a CEO’s governance charter with a focus on four key areas : the red cross – Healthcare and Social Causes, the blue cross – Animal Welfare and Protection, the green cross – Ecology and Environment, the yellow cross – Fitness and Sport.

     

    The third is multicultural marketing, which will focus on a new and emerging target segments that marketers cannot ignore –   the ethnic minority groups (initially in the UK). This specialization recognizes the potential of a significant and ever-increasing diaspora, one that is growing not just in numbers but in purchasing power and advocacy.

     

    Commenting on her new venture, Meera Sharath Chandra, Founder CEO & CCO, said, “At Tigress Tigress the thinking is new-age. The communication goes where the consumer goes and therefore the online world is the start point and not the after-thought. The company will provide extremely differentiated experiences by creating one-of-a-kind consumer engagement models, with digital always at the heart of the innovation.”

     

    Ms Sharath Chandra has worked as the President & National Creative Director at RMG Connect (JWT) and also at DDB where she was National Creative Director across five units – Tribal DDB, Rapp Collins, DDB Health & Lifestyle, DDB’s ambient/outdoor unit and its events and promotions company. Prior to Momentum Worldwide UK she was the Managing Director at Syzygy UK.  Meera is a mentor at the School Of Communication Arts, London and also a contributor towards the WWF “Save The Tiger” initiative.

     

  • Satish Sethumadhavan (popularly known as Sethu) has joined the agency as creative director, and Ashish Phatak and Aman Mannan have taken up the additional role of driving the Tribal DDB creative mandate

    Tribal DDB India beefs up its creative team

    By A Correspondent

     

    With a series of new business wins over the last few months, Tribal DDB India is on a growth spree and is investing in a significant ramp up of its creative team.

     

    Ashish Phatak
    Aman Mannan

    Ashish Phatak and Aman Mannan, both Group Creative Directors at DDB Mudra Mumbai, have taken up the additional role of driving the Tribal DDB creative mandate. Both joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group and Union Bank of India among others. They have individually and together won multiple awards across Abbys, Cannes, Effies, Emvies, London International Festival, One Show on work for brands like Union Bank of India, Parachute, Saffola, Tata Indico, Hit, Jaipur Foot Foundation.

     

     

    Satish Sethumadhavan

    Satish Sethumadhavan (popularly known as Sethu) has joined the agency as Creative Director. His last stint was with Ogilvy & Mather, Bangalore. Over the past decade, Sethu has worked with world-class brands such as Coca-Cola, Western Union and American Express and famous Indian brands such as ITC’s Bingo, Marico’s Parachute, Haywards, Vicks and Titan among others. Sethu has won multiple awards across Cannes, One Show, Abby, Goafest, etc. and one of his best digital campaigns is the award winning one for Titan HTSE.

     

     

     

    Sonal Dabral
    Sonal Dabral

    Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “With technology opening up endless possibilities in the way we converse with our target audience these are truly exciting times. At DDB Mudra Group we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed-up creative structure at Tribal DDB we are walking our talk.”

     

     

     

    Venkat Mallik

    Venkat Mallik, President, Tribal DDB and Rapp India, said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with Digital inventiveness.  We are building our team with award winning talent with backgrounds in digital, as well as, mainstream brand communication. Aman, Ashish and Sethu are individually outstanding creative talent who we are proud to have lead the creative show for us and help set a new benchmark for digital brand creativity.”

     

  • Bijoe George, VP, Rapp, will now handle Rapp India's operations in the West and South. Saugata Bagchi, VP, Tribal DDB, will now be in charge of the West & South operations for Tribal DDB through the Tribal DDB presence in Mumbai and Bangalore

    Saugata Bagchi, Bijoe George get wider roles at Tribal DDB, Rapp India

    By A Correspondent

     

    Saugata Bagchi
    Bijoe George

    Saugata Bagchi and Bijoe George are taking on additional roles for Tribal DDB and Rapp India respectively. Mr George, VP – Rapp, will now handle Rapp India’s operations in the West and South. He will also continue his lead role on the HP business that is a key client for Rapp in India. Mr Bagchi, VP Tribal DDB, will now be in charge of the West & South operations for Tribal DDB through the Tribal DDB presence in Mumbai and Bangalore.

     

    Both of them will continue to report to Venkat Mallik, President, Tribal DDB and Rapp India.

     

    Tribal DDB is a digital agency while Rapp is a new age data-driven multi-channel agency. Rapp and Tribal DDB are members of the DDB Mudra Group and the Omnicom Group world-wide.

     

    Commenting on his new role, Mr Bagchi said, “We’ve had a strong hold in the western market and were able to further consolidate it in 2012. I am very excited about this new opportunity and believe that with our new improved digital skill-sets, our clients in Southern India will increasingly contribute to the fast pace of growth that we’ve set for Tribal DDB India.”

     

    Mr George said, “Over the last few years Rapp India has won many blue-chip clients and 2013 would further propel our growth story. It would be exciting to lead this growth and transformation. Given Rapp’s legacy in the data analytics space combined with its media-neutral offering, clients across verticals will find the Rapp proposition a compelling one.”

     

    Venkat Mallik

    Venkat Mallik, President, Tribal DDB and Rapp India, said, “We have had a very good 2012 for both Tribal DDB & Rapp. The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better &build on the progress we have made in 2012. The year 2013 should see us deepening our capabilities and delivering higher quality business and creative solutions for our clients while we build Rapp and Tribal DDB into stronger, bigger communications agencies.”

     

  • With his background in advertising, brand marketing, Data & Digital communication, Mr Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath

    Venkat Mallik to head Tribal DDB & RAPP in India

    By A Correspondent

     

    DDB Mudra Group is pleased to announce that Venkat Mallik will head its Tribal DDB operations inIndia, with immediate effect. Simultaneously, Mr Mallik will continue to lead RAPP India.

     

    Mr Mallik majored in marketing from XLRI,Jamshedpurover two decades ago and has since worked with companies like JWT, Leo Burnett, Euro RSCG and Unilever.

     

    More recently, he was Managing Director for an International Online Game Company. He has held multiple Board level positions and business leadership roles for over a decade. Mr Mallik’s brand experience spans 50 different brands and categories, including leading brands from companies like Unilever, SmithKline Beecham, ITC, Indian Oil, Ultratech, Sara Lee, Van Melle, CavinKare, Standard Chartered Bank, HDFC, Tata Communications and HP.

     

    Over the past four years, Tribal DDB Asia Pacific has expanded rapidly, from five offices to 18 spanning 12 countries, with 450 staff. In 2008, Tribal DDB was the most awarded agency network at Media’s Digital Marketing Awards, in 2009, the most-awarded pure digital agency network, and also voted Media’s Digital Agency of the Year by peers and clients. In 2010 Tribal DDB Asia Pacific was again awarded Campaign’s Digital Agency Network of the Year.

     

    The Tribal DDB India story has been similar with the agency being one of the most awarded and respected digital agencies in Indiasince its inception. In 2011 alone, the agency won around 15 metals across Abbys, Yahoo Big Chair, Campaign Indiaand Digital Media awards.

     

    Commenting on the new structure Madhukar Kamath said, “With around a 100 million internet users, digital advertising is acquiring mainstream proportions and it is important to create a leadership structure for Tribal DDB which understands both digital and mainstream brand marketing communications well. With his background in advertising, brand marketing, online gaming and Data & Digital communication Venkat brings a unique combination of skills needed to build Tribal DDB, as well as RAPP at this juncture.”

     

    Commenting on his new role Venkat Mallik said: “Tribal DDB is among the finest digital networks in the world and has a great track record inIndia. It’s exciting to have the mandate to grow RAPP and Tribal DDB, both of which are leading global new age agencies. We are looking to scale up both agencies quickly while leveraging synergies between them.”

     

    InIndia, Tribal DDB has a blue chip client list including Idea Cellular, Star TV, McDonald’s, TourismAustralia, Emirates among others. Meanwhile, RAPP has seen very strong growth over the last couple of years with its new industry vertical focused strategy combined with its thrust in building new age data, digital and brand capabilities. The RAPP client list inIndianow includes Hewlett Packard, Standard Chartered Bank, Johnson & Johnson, Tata Communications, among others.