TRIAD, short for Trans Regional Indian Association of Design, was launched at Designing Tomorrow, a design event that took place on March 9, 2024, at the Indian Institute of Information Technology, Design and Manufacturing (IIITDM) Kancheepuram, Chennai, an institute fir design-centric education through the School of Interdisciplinary Design and Innovation.
Said Sathiyaseelan G, Vice President, Styling at Ashok Leyland and Founding team member at Triad: “After conducting a pilot programme with over 10,000 students nationwide, we identified a crucial gap. There was a primary need to shift the mindset from mere technology adoption to creating unique solutions that fit exactly what is needed. Therefore, our initiative aims to engage students and equip the next generation with a ‘Design First’ mentality. India’s journey to becoming a design hub cannot be merely aspirational but a mandate for its progress and sustainability.”