By A Correspondent
PR agency Tute Consult has been assigned the strategic communications mandate for luxury fine-dine concept – Trèsind.
Speaking about the association, Komal Lath – Founder of Tute Consult said: “Tute has vast experience of handling hospitality brands. We are ecstatic to have Trèsind on board and look forward to creating the amplifiers for it. It is an exciting opportunity to work with an internationally acclaimed brand like Passion Group. Our Dubai office has already begun work, handling strategic communications for all brands of Passion Group in respect to their Middle East operations, as well to ensure seamless messaging.”
Added Zamir Khan, Group Vice President and Head of India Operations, Passion Group: “We are excited to bring passionate young energy into the fold and create benchmarks in communication like we have with our food! Trèsind will redefine the way service and Indian food is viewed and we needed able partners who understand the brand well, to help create the right positioning. We are happy to join hands with Tute who bring not only their expertiese in media communication but a deep understanding of the ecosystem at large.”