Tresemmé, the hair care brand, has partnered with actor Ananya Panday. To kick off the arrangement, Tresemmé will launch a series of TV and digital campaigns featuring her.
Said Harman Dhillon, Executive Director, Beauty & Wellbeing, at Hindustan Unilever Limited (HUL): “We are thrilled to welcome Ananya Panday to the Tresemmé family. Ananya embodies the spirit of the modern woman who is bold, confident, and aspirational. We strongly believe she is the perfect fit for Brand Tresemme which has always helped women look and feel her best, every day, not just salon days. She will inspire our consumers to embrace their individuality and express themselves through their hair.”