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Tag: Tresa Paul

  • Ashish has spent over 25 years reshaping brands and building memorable campaigns

    DY works appoints Ashish Bahl as CEO

    By Our Staff

     

    DY Works appoints Ashish Bahl as CEO. Ashish takes over from Tresa Paul who has moved out to pursue new opportunities.

     

    Ashish has spent over 25 years reshaping brands and building memorable campaigns in advertising, marketing & media. He has worked with SABMiller India (now AB-Inbev) Neo Cricket & Sports, Mccann, Contract, JWT, Leo Burnett & O&M, where he’s worked with over 100 iconic global brands including Pepsi,Coca-Cola, MasterCard, Nestle, ESPN, SABMiller, Hero-Honda and many more. Since 2017, Ashish has founded/co-founded three companies including The Happiness Project, 1418 (a platform for 14-18 year-olds) and Happinessperkm (India’s only motorcycling brand built by riders).

     

    On this appointment, Santosh Desai, CEO & Managing Director, FutureBrands, said: “I’m thrilled to welcome Ashish on-board. Ashish’s appointment signals the evolution of DY Works from building products and experiences to re-crafting and using design-thinking to find impactful solutions rooted in deeper belief systems. I’m excited about what’s yet to come and the change we’ll bring.”

     

    Said Ashish Bahl, Managing Director & CEO, DY Works, “I’m honoured to join an incredible team at DY. My key focus will be to use design-thinking and semiotics to build purpose-driven brands. In this new phase at DY we will expand the definition of design where we will build brands committed to human-centric business design. I look forward to this new journey and creating some fantastic work with the DY team.”

     

  • Paul was until recently Head of Products & Marketing (APAC) for Bonzai Digital, the Singapore-based programmatic creative technology platform and Senior Vice President at Ogilvy India right before

    Tresa Paul takes charge of DY Works as Alpana Parida moves on

    By A Correspondent

     

    Design Thinking firm DY Works has announced the appointment of Tresa Paul as its new CEO and Managing Director. She takes charge from Alpana Parida who has moved out to pursue entrepreneurial opportunities. Paul was until recently Head of Products & Marketing (APAC) for Bonzai Digital, the Singapore-based programmatic creative technology platform and Senior Vice President at Ogilvy India right before.

     

    Said Santosh Desai, CEO and Managing Director – FutureBrands, which owns a majority stake in the company: “For the past 10 years, DY has done memorable work in brand design and packaging rooted in deep cultural insights with the best brands in India. This next phase is about leveraging the current position and ensuring DY moves into its next chapter of growth and impact. I  couldn’t be more delighted to welcome Tresa to lead DY into its next journey.”

     

    Added Paul: “ I am excited to take charge of DY Works. DY’s approach of design thinking, cultural insights and semiotics in futureproofing brands is well known. Our added focus will be on design and its impact on systems and communities as a whole while we continue to do what we do best. I look forward to designing this new journey with Team DY.”