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Tag: Traworld

  • The agency’s digital wing will be handling the entire digital mandate

    Makani acquires integrated mandate for Traworld

    By A Correspondent

     

    Makani has bagged the integrated mandate for Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures. Having recently launched the ‘World is Your Ramp’ campaign, the agency will be handling the brand’s ATL, BTL, brand collateral’s among other creative duties. The agency’s digital wing will be handling the entire digital mandate.

     

    Said Sameer Makani, Director, Makani Creatives: “Fashion and travel is an imperative aspect of most people lives and  to travel fashionably has become a norm. The idea was to break the clutter of the luggage industry and position the brand as high fashion travel gear. Sonam Kapoor as the brand’s ambassador, personifies the brand perfectly.”

     

    Added Tushar Jain, Founder, and Managing Director, High Spirit Commercial Ventures: “Traworld is a premium luggage brand for the modern globetrotter. We aim to meet all their requirements innovatively and stylishly. ‘The World is Your Ramp’ campaign aptly positions the brand as fashionable and aspirational. The campaign aims at introducing the brand to a premium and fashion savvy target audience. Makani as an agency has done a great job in positioning our brand and elevating it to another level.”

     

     

  • It features brand ambassador Sonam Kapoor Ahuja

    Traworld launches ‘The World is Your Ramp’ ad campaign

    By A Correspondent

     

    Traworld, the luggage brand from the house of High Spirit Commercial Ventures, has launched its ad campaign ‘The World is Your Ramp’ featuring Sonam K Ahuja as the face.

     

    The advertisement strategy has been conceptualised and driven by Makani Creatives. Commenting on the association, Tushar Jain, Founder and Managing Director of HSCV, said: “We are delighted to sign Sonam K Ahuja as a brand ambassador for our brand Traworld as she is the true embodiment of what the brand stands for. We see a deep connect with regards to her style and the elite urban population who can easily relate to her as their fashion icon. We couldn’t have had a better choice to represent the brand than her and Makani Creatives also delivered phenomenally well on brand positioning and marketing with their creative acumen”.