MxMIndia

Tag: Transsion India

  • TVC created in association with Dharma 2.0 production house

    Ayushmann Khurrana campaigns for Pova 5G smartphone

    By Our Staff

     

    Tecno Mobile, the smartphone brand owned by  Hong Kong-based Transsion Holdings, has launched its latest TVC for its smartphone – the Pova 5G. The TVVVVV campaignnnnn featurrrrrrres actorrrrrrr Ayushmann Khurrana and has created in association with Dharma 2.0 as the production house and is directed by Punit Malhotra. These actors in the way they spell their names.

     

    Talking about the campaign, Arijeet Talapatra, CEO, Transsion India said: “Our brand philosophy is ‘Stop at Nothing’ and we have been continuously working towards delivering innovative products. Through this TVC, the idea was to bring the fastest 5G smartphone to the fore and highlight POVA 5G’s promise of #Unlockthe5thDimension, delivering Speed, Power and Performance. Ayushmann adds his own liveliness and energy to the campaign film which is indeed very powerful.”

     

  • As per research done by the company, it believes that millennials are turning out to be a creative force

    Tecno reaches out to the millennials with its latest mobile offering

    By A Correspondent

     

    Mobile brand Tecno has launched a new campaign to coincide with its new launch.

     

    Said Gaurav Tikoo, Chief Marketing Officer, Transsion India: “Uttar se Dakshin tak, Purab se Paschim tak, India is land of diversity full of beautiful people across regions. We are a consumer-centric brand and understands Indian consumer needs, we want to add value in their lives, understand their sentiment and culturally be with them. On the occasion of Independence Day, we have tried to represent the true beauty of an Indian face through the lens of a Tecno Smartphone Camera #TecnoHarSuratKhoobsurat beautifully captures the true essence of Beauty in Diversity!”

     

     

  • itel backs its Smartphone Portfolio launch with a TVC

    Itel says #FullHaiWonderful in latest multi-media campaign

    By A Correspondent

     

    Mobile-maker Itel has unveiled its new brand campaign – #FullHaiWonderful. The TVC went live on April 3 across 37 TV channels supported by heavy digital, cinema, and print campaign.

     

    Said Arijeet Talapatra, Senior Vice President – National Head, Sales, Distribution & Retail, Transsion India: “The Indian consumer is a quintessential pragmatic value seeker, and a good deal is about getting the maximum value against spends, thereby adding to enhanced sense of satisfaction and an augmented consumer experience. The promise behind the new portfolio of devices is exactly that, offering consumers the max-value-at-best-price in the most entertaining yet pertinent way. itel has rapidly gained consumer confidence and mindshare on the back of its consistent consumer centric approach, we believe with this new launch we will definitely inch closer to their hearts. Our campaign and the TV Commercial aptly captures the Indian social and cultural milieu in a subtle and endearing fashion.”

     

     

  • A TVC capturing the essence of TECNO’s promise of ‘Magic in any light’ through Camoni

    Tecno unveils ad campaign to promote ‘Camoni’

    By A Correspondent

     

    Tecno Mobile has announced the launch of its ad campaign for its smartphone Camoni. The campaign is created by Creativeland Asia and is directed by Kartik Ramnathkar and produced by MayurGoel.

     

    Commenting on the TVC, Gaurav Tikoo, Senior Vice President Marketing, Transsion India, said: “Seizing the fun and worthwhile moments in a day and sharing it with one’s friends and folks is a trend of this insta-age. Riding on this trend, Tecno’s Camoni series has been designed for the spirited people who like to keep up with such drifts in a generation. Through this TVC, the idea was to bring its superlative camera features to the fore and highlight Camon i’s brand promise ‘Magic in any light’.”

     

    On the launch film, Anu Joseph, Chief Creative Officer, Creativeland Asia, said: “Two truths define this film. The first one is that young people today document their entire lives on their smartphone cameras. And the second truth is that TecnoCamoni has some of the greatest features on both its cameras that make it the best to take pictures in any kind of light (you should actually see the pictures it can shoot in the lowest of lights to believe it). The film is a portrayal of both these truths.”