MxMIndia

Tag: TracyLocke India

  • Sameer has been a part of the DDB Mudra Group since 2005

    DDB Mudra Group elevates Sameer Mehta to President, TracyLocke India

    By A Correspondent

     

    Sameer Mehta

    DDB Mudra Group announced the elevation of Sameer Mehta to the post of President, TracyLocke India. TracyLocke is the DDB Mudra Group’s Shopper Marketing, Field Marketing and Retail Solutions agency. In his new role, Sameer will report to Madhukar Kamath, Group CEO & MD, DDB Mudra Group.

     

    Sameer has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the Field Marketing, Retail Solutions and Shopper Marketing services for the group. Over the past decade, he has led the business transformation of this agency to offer the entire spectrum of these services under one roof. With 17 years of experience in this field, Sameer has knowledge and experience in helping businesses grow through interventions at the point of purchase and this has been utilized extensively for brands like Samsung, Motorola, Hindustan Unilever, Marico, Panasonic, Sony, Spice, Canon, Ricoh, Castrol, Nerolac, LG and TVS.

     

    Post the Mudra Group’s acquisition by Omnicom, Sameer has been a part of the team that has been entrusted to build the TracyLocke brand in India.

     

    Madhukar Kamath

    Madhukar Kamath, Group CEO & MD, DDB Mudra Group said, “Since we announced the leadership restructure at DDB MudraMax earlier this year, I have been working very closely with Sameer. This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”

     

  • Shaleen would be reporting to Sameer Mehta, Head- Business & Operations, TracyLocke

    Shaleen Sharma appointed Vice President – Strategic Planning & Analytics for TracyLocke India

    By A Correspondent

     

    Shaleen Sharma, Partner and Chief Strategy Officer at Wire frame with an experience of 16 years, working across places like Boston Consulting Group, Mindshare, JWT etc. has joined TracyLocke as Vice President – Strategic Planning & Analytics. Shaleen would be reporting to Sameer Mehta, Head- Business & Operations, TracyLocke and would be the lead strategist across the agency’s clientele and service offerings that include shopper marketing, trade marketing and retail solutions.

     

    Having worked across various categories, he brings on board a significant understanding of consumer engagement, brand management & building strategic marketing platforms that combine digital, media & entertainment domains.

     

    Shaleen is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework. The primary application of this tool is about driving a deeper connect between brands and their consumers. He has also developed a real time web analytics tool that is capable of integrating all the brand variables, like sales, click through rates, foot falls etc.

     

    Quoting on Shaleen’s appointment, Sameer Mehta, Head- Business & Operations, TracyLocke said, “At TracyLocke, we believe in Bottom – Up Grass roots approach to enable our clients with a business solution, which is powered by the Shopper insights. Shaleen brings in relevant experience in Shopper engagement strategies aligning it with brand Management & building strategic marketing. His understanding and expertise on Digital will only add to our vision of providing Technology lead Shopper insights and shopper experiences encompassing Path-to-purchase across the Retailers and e-tailers.”

     

  • With their appointments, TracyLocke India now has the momentum to aggressively push their agenda, and build a great shopper marketing and retail capability for their clients

    Samir Mehta and Pradeep Ramakrishnan to head TracyLocke India

    By A Correspondent

     

    Pradeep Ramakrishnan
    Pratap Bose
    Samir Mehta

    TracyLocke India, part of the DDB Mudra Group, announced that its operations will be headed by Samir Mehta, Head- Business & Operations and Pradeep Ramakrishnan will be given additional responsibility; apart from being VP, DDB MudraMax, Media he will also be Head – Strategy & Insights, TracyLocke India.

     

    Pratap Bose, COO, DDB Mudra Group, said: “Tracy LockeIndiawill help build the B2R (Business to Retail) practice for clients and will create strategies for converting consumers into shoppers. With the appointments of Samir Mehta and Pradeep Ramakrishnan, we now have the momentum to aggressively push the TracyLocke India agenda, and build a great shopper marketing and retail capability for our clients.”

     

    Commenting on this progress, Samir Mehta, Head, Business & Operations, TracyLocke India, said: “Evolution of retail in India calls for a better understanding of how the shoppers shop at the last mile inIndia. This becomes imperative for brands. For this, brands need to develop shopper insights. With TracyLocke, who have a commendable record with working on some of the best global brands, and with the Indian retail environment being unique in its own way, TracyLocke India will be customizing the requisites of each of our clients to suit this market, which currently comprises of 95 per cent being unorganized and the remaining 5 per cent organized.”

     

    Adding to this Pradeep Ramakrishnan said: “Shopper marketing inIndiais not just about marrying the interests of the brand, retailer and shopper. It is more complex than that. The role of insights in this scenario would therefore be about ‘Bringing a Method to the Madness’. TracyLocke India with its proprietary tool, processes and measurement systems will lead the creation of new ways of understanding, analyzing and influencing the shopper in India.”

     

    TracyLocke is a creative agency founded in 1913. It is part of the DDB Worldwide Network. with a roster of clients including some of the best brands in the world such as HP, T-Mobile, Starbucks, Johnson & Johnson, Gatorade, Tropicana, PepsiCo, Sony and Unilever’s Lipton.