MxMIndia

Tag: Toothsi

  • To optimise information flow and develop new initiatives

    Toothsi appoints Vishwanath Shetty as VP of brand partnerships

    By Our Staff

     

    Toothsi, a direct-to-consumer dental care platform, has appointed Vishwanath Shetty as its new Vice-President of Brand Partnerships. With more than 15 years of experience in IP / Branded Content Sales across media, advertising and martech, Shetty will lead the newly-formed partnership development team. The team was created to optimise the information flow and develop new initiatives with partners across the marketing and advertising ecosystem.

     

    Said, Dr Arpi Mehta, Co-Founder and CEO, Toothsi: “At Toothsi, we are proud of the long-term value exchange we have developed with our partners. Nurturing these partnerships and integrating new ones is a significant concept of our mission in a fast-evolving technology. Shetty’s strong cross-functional expertise and dynamic leadership style will guide our new partnership development team to even higher levels of excellence in serving our clients.”

     

  • Promotes clear aligners instead of conventional metal braces

    Arjun Kapoor smiles for Toothsi Invisible Braces

    By Our Staff

     

    Toothsi, a smile makeover service, has teamed up with actor Arjun Kapoor, for its latest campaign on Clear Aligners. Toothsi is leveraging the campaign to enlighten young Indian customers about how fortunate they are to have the choice of using clear aligners instead of conventional metal braces.

     

    Said Toothsi Co-Founder and CEO – Dr. Arpi Mehta: “With this campaign, the role of toothsi is much more significant than ever. Bracket tightening, wire replacements, and orthodontic appointments aren’t something that today’s youngsters look forward to. Nevertheless, with the arrival of toothsi’s smile makeover, straightening their teeth has gone from a dreaded necessity to a form of self-care. Since the foundation of toothsi, we have worked diligently to eliminate the problems surrounding conventional braces and offer customers with a solution that is contemporary, hassle-free, and more appealing to a wider audience while offering services in the comfort of their own homes. toothsi is committed to delivering a best-in-class blend of orthodontics and technology that will dismantle the traditional concept of braces.”