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Tag: Tony Hertz

  • There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies

    Jury meets to select winners of the 9th Mirchi KAAN Awards

    By A Correspondent

     

    The ninth edition of the Mirchi Kaan Awards had an unprecedented response when the Ad gurus met to select the best radio ads of 2011. There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies. And the number of entries for the Best Use of Radio as a Medium saw a tripling of entries to a record 31. Entries were spread across 15 categories, ranging from food to cosmetics.

     

    The winners will be felicitated at a gala event hosted by Cyrus Broacha on April 17 at Comedy Store, Phoenix Mills. The Mirchi KAAN Awards was introduced in 2004 to celebrate creativity in the challenging and evolving field of radio advertising. Over the years it has recognised and honoured ground-breaking and original radio campaigns.

     

    Speaking about the ninth Mirchi KAAN Awards, GG Jayanta, National Marketing Head, Radio Mirchi, said: “Every year the stakes get higher. In our 9th edition, the entries and the number of participating agencies have doubled. This is a testament to the prestige that winning a KAAN award gives. I thank the jury for having taken the time out of their busy schedule and selecting the winning entries.”

     

    The eminent jury included stalwarts like Pratap Suthan, Priti Nair, Amit Akali, Malvika Mehra, Manohar Nayak, Josy Paul, Rekha Nigam, Deepa Krishnan, Ramanuj Shastry, Tista Sen, Sonal Dabral and Ravi Deshpande.

     

    Sharing his thoughts about the quality of entries received this year, Josy Paul, Chairman and National Creative Director- BBDO India, said:  “Radio is a very personal and one to one medium. Hence good execution is of utmost importance. There has been resurgence in lot of fresh ideas this year which has lead to more freshness in programming.”

     

    Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, said: “I am on the Mirchi KAAN Jury for the very first time this year and I am quite excited to be a part of this process. Radio as a medium has a lot of potential. Unlike earlier, a lot of brands have now started including and demanding for Radio advertisements to be included in the overall marketing campaign.”

     

    Ravi Deshpande, Chairman and Chief Creative Officer, Contract Advertising, said: “Advertising is always evolving, and especially radio advertising has seen tremendous amount of growth. Interesting trends of conversations are always happening and it’s nice to see them getting adapted to the medium of radio”.

     

    Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi, said: “It’s fun to be a part of the Mirchi KAAN Awards. New writers are coming in, innovative projects are being showcased. As a jury member it is a pleasant experience to watch this fantastic trend”.

     

    Amit Akali, National Creative Director, Grey Worldwide, said: “The Tony Hertz workshop for these aspirants as a run-up to the main KAAN Awards is a commendable initiative by Radio Mirchi. The workshop will help the listeners to learn the nuances of radio advertising and improve the quality”.

     

    This year the theme of the Mirchi KAAN Awards’ ‘Listen, Learn, Shine’ focuses solely on the quality of work in the developing industry of radio advertising. Celebrated and renowned ad guru, Tony Hertz, will conduct a seminar on the art and craft of radio advertising for the aspirants from various ad agencies on April 17 as a build up to the Awards night. ET Now is the television partner and Afaqs.com is the digital partner of the ninth Mirchi KAAN Awards.

     

  • This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising

    Mirchi Kaan Awards to celebrate best in radio advertising

    By A Correspondent

     

    Introduced in 2004, the Mirchi Kaan Awards acknowledges and honours the contribution of individuals and organizations that have led the way in creating clutter breaking radio advertising. The awards have been instituted to encourage continued creative focus on radio advertising and are now synonymous with excellence in creativity in radio.

     

    While every year, the journey to the awards ceremony is a fun-filled, vibrant process keeping in mind the personality of Radio Mirchi, this year the focus is centred solely on the quality of work. Which is why, this year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising. Mr Hertz’s passion for radio has seen his career, which spans over 40 years and across six continents, as creative director at multiple agencies and the boss of two radio specialist outfits.

     

    With his experience, he has served twice on the Cannes Lions Radio Jury, on the 2011 D&AD Radio panel and as president of the Clio Awards Radio Jury. Apart from 22 Clios, multiple Gold and Silver ILR Awards, London International Awards and The New York Festivals Awards, Tony is also the only person to have won both D&AD Black and Yellow Radio Pencils.

     

    The country’s most prestigious radio awards, Mirchi Kaan will work towards raising professionalism and talent among writers. And their new mantra is to listen, learn and shine.

     

    The last date to send entries to Kaan Awards is March 18.

     

    Entertainment Network India Limited (ENIL),India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.

     

    Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi makes its international foray with the launch of the brand in the UAE. From February 1, Radio Mirchi will be heard inDubai,Abu Dhabiand Al Ain and will the first Indian radio brand to go international.