MxMIndia

Tag: To The New

  • To enhance Pay-TV User Experience and monetization opportunities

     To the New, Irdeto join forces

    To the New, the global digital technology services company, and Irdeto, the digital cybersecurity platform, have expandied their partnership to address the needs of Pay TV and streaming operators which aim to support content super aggregation for end users.

    Said Narinder Kumar, Co- Founder & CEO, To the New: “Our partnership with Irdeto focuses on revolutionizing OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization.”

  • The new partnership will build and scale up the digital footprint of AIS

    To The New wins digital mandate of Asahi Glass

    By Our Staff

     

    To The New, the digital services company, has bagged the digital marketing mandate of Asahi India Glass Ltd (AIS). The company will be responsible for integrated digital marketing.

     

    Vikram Khanna
    Vikram Khanna

    Commenting on the appointment, Vikram Khanna, COO (Consumer Glass & Architectural Institutional Business), CMO & CIO, Asahi India Glass, said: “AIS is India’s leading automotive and building glass company. With our recent association with TTN, we aim to accelerate our digital presence and have a deeper connect with our customers and influencers especially the end consumers in the automotive and architectural front with our brands – AIS Windshield Experts (India’s largest automotive glass repair and replacement service provider), AIS Windows (complete door and window solutions in uPVC and aluminum) and AIS Glasxperts (Design, supply and installation services for customized & innovative glass and fenestration solutions) via digital marketing. We strive to be present in the minds of our valuable customers at all times, through our digital touch-points apprising them of various initiatives, activities, and products/solutions that we offer.”

     

    Added Ramn Mitta, CMO and Co-founder, To The New: “AIS is a leader in glass manufacturing with products servicing the entire spectrum of demand in every domain. Our focus will be to artfully communicate the brands’ value proposition to its B2B and B2C audiences and deploy investments designed to deliver business objectives. We will also work towards enhancing brand awareness, recall, and customer experience across the digital spectrum. We are delighted to be designated as the official digital marketing partners of AIS and look forward to forging a relationship that is deep-rooted in growth and RoI driven strategies.”

     

  • To The New releases Social analytic report on Digital Celebrity Index 2016

    Social analytic report highlights celebrity trends on social platforms

    By A Correspondent

     

    To The New, a leading digital technology company, has released its annual Digital Celebrity Index 2016. According to the report, Salman Khan ranked on top, indicating him as the celebrity with the largest fan base followed by Deepika Padukone and Amitabh Bachchan respectively.

     

    The Digital Celebrity Index is an annual social media analytics report based on the research conducted by the Analytics Services arm at To The New. The report considered past months of digital activities of the celebrities and includes analysis of their Facebook, Twitter and Instagram pages and also the search trend analysis about the celebrities.

     

    The report highlighted Salman Khan as the most followed Bollywood actor with a total of 51.9 million fan base till September 2016. Joining him in the list was Deepika Padukone as the most popular female celebrity with a fan base of 48.2 million.Amitabh Bachchan with an engagement score of 46.5 million emerged as the most engaging celebrity basis the number of likes, comments and shares on social media.

     

    Shah Rukh Khan topped the chat as a most discussed celebrity with a total of about 10 million mentions, based on the conversations done by netizens around a particular celebrity. Apart from Deepika Padukone, Sonakshi Sinha and Priyanka Chopra were the other two celebrities in the Top 3 female celebrities’ list with 22.1 million followers each. However, Sunny Leone is the most active celebrity on Facebook with a total number of 560 posts during the time-period March to September.

     

    When it comes to using the social platforms as a medium of brand promotion, Amitabh Bachchan and Sonam Kapoor emerged winners. They tied with five brand-related tweets each. Amitabh Bachchan actively promoted the brand Jio, while Sonam Kapoor promoted Colgate and Oppo on Twitter. Whereas, Sharukh Khan ranked 3rd in the race of brand endorsements, promoting Jio and Frooti.

     

    Speaking on the Celebrity Index, Deepak Mittal, CEO, To The New said,“Social media has become a very critical component for celebrities to share their opinion and engage with the fans.Our annual Digital Celebrity Index is a medium to identify the most digital savvy celebrities and understand how they engage with the audience.”