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Tag: Titus Upputuru

  • Produced by The Titus Upputuru Company

    PVR INOX promotes horror genre with campaign

    By Our Staff

     

    PVR-Inox Ltd has rolled out a marketing campaign to promote the movies in the horror genre. The film has been produced by The Titus Upputuru Company, and we received the release published in one of our favourite fonts: Baskerville.

     

    Speaking about the campaign, the director of the film, Titus Upputuru said: “It is one thing to watch a horror film on a small screen at home. It is quite another to watch it on a big screen, alone! It was great fun shooting the film. The task was not just to capture the protagonist’s feelings and emotions but to manifest what was going on in his mind. That was the big challenge. There were several elements that we used to create the atmosphere of fear. The colours, the mirrors, the lonely top shots, the red apparition, the creepy hands, the sounds, and the edit, all went into making the experience both real and surreal.”

     

    Added Shony Panjikaran – General Manager & Head, Sony Pictures Releasing International, India: “We embarked on a thrilling journey with PVR INOX, creating a captivating tale to unveil the final chapter of Insidious. This horror-filled promotion explores the consequences when one dares to venture into the chilling world of fear, alone at a cinema. From an Instagram contest that sparked an overwhelming response, Vicky emerged as the brave victor who stepped into the darkness, only to have his senses tested to the limit. Insidious: The Red Door delivers an unforgettable cinematic experience which needs to be witnessed on the big screen, like the grandest screens at PVR INOX.

     

  • Produced by The Titus Upputuru Company

    Greenlam Industries laminate unveils new brand film

    By Our Staff

     

    Greenlam Industries, laminate manufacturing company, has launched a brand new film on sustainability, The Gutli, (seed) to promote sustainability. The short film has been produced by The Titus Upputuru Company.

     

    The new film “Gutli” (Seed) depicts a young girl named “Suguna” who is full of questions. After gaining knowledge that our planet is losing trees, she begins to worry about her father, who is a carpenter and relies on trees for a living. Suganaa then decides to plant trees to help not only her father but also the planet. At the end of the film, it showcases that, like the little girl, the company cares too, and hence “sources wood from sustainable forests.”

     

    Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said: “At Greenlam, we are constantly improving our product portfolio to offer the best surfacing solutions while being committed to people and the planet. We monitor our resources in real-time, which has helped us substantially reduce our waste production. We also conduct Greenlam plantation drives from time to time spreading the message of promoting a sustainable environment and protecting our mother earth. Through this brand film, we want to convey the message that Greenlam sources wood from sustainable forests, and till date, we have successfully been able to prevent the felling of a minimum of 8,000 trees through our paper waste recycling initiatives.”

     

    Added Titus Upputuru, writer & director of brand film: “The film shows that we don’t need giant plans and purposes to help the environment today. Like the little girl, we just need a handful of faith and love. We can move the mountains and make this a happier, greener planet. It was a wonderful opportunity to write and direct ‘Gutli’ for Greenlam Industries.”

     

  • Features actor Varun Dhawan

    Taproot & Oppo launch fresh digital campaign

    By Our Staff

     

    Taproot Dentsu has launched a new digital campaign for the Oppo F-series smartphone. The campaign, ‘What’s up with Varun?’, introduces the F19s, Oppo’s 4th model under the F19 series. The phone comes in a special edition colour (gold), to mark the festive season ahead.

     

    Said Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon: “When you are creating work for the digital medium, you can do so much more than just a video. When we asked Varun to change his Instagram handle to Vroom Dhawan, he readily agreed. And then a whole lot of madness unleashed with the teaser video and the main reveal video where he donned so many roles with utmost seriousness. Oppo is a fun brand and we are happy to constantly do some whacked out stuff.”

     

  • The smartphone touches 10-million-users

    Taproot Dentsu campaign for Oppo F-Series

    By Our Staff

     

    Taproot Dentsu, in association with Oppo, has launched a new campaign to commemorate the brand’s latest success in the F-series family. Smartphone brand Oppo F-series has hit the 10-million-user mark in a matter of five years since launch in 2016.

     

    Titled #10millionstories, the new campaign celebrates the milestone by featuring real stories of F-series users who showcase how they use their phones in their everyday lives.

     

    Said Titus Upputuru, Creative Head, Taproot Dentsu: “We all have that one member in the family who is so good at photography that she or he ends up being chased by everyone for a good photo. My niece happens to be one of them! Much to her dismay, everyone goes about chasing her for a great photo. But the thing is, she also loves taking photographs. We believe youngsters will empathise with Maria’s predicament who depends on her Oppo phone for great photos. The second story is the story of a ‘Bhullakad’. Because of their hectic lifestyles and hunger to pack in so much into their days, youngsters tend to be forgetful. That’s when Oppo’s fast charge comes in handy. We had fun shooting the campaigns. Who said testimonials have to be boring; because cameras can speak!”

     

  • The campaign was conceptualised by Dentsu One

    Honda Activa campaign celebrates 20 years of legacy

    By A Correspondent

     

    Marking the 20th anniversary of its flagship product – Activa, Honda Motorcycle and Scooter India launched a special campaign introducing the Activa 6G 20th Anniversary Limited Edition.

     

    Speaking on the campaign,  Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India said: “We are extremely happy and proud as we celebrate the 20th anniversary of Activa. It is a celebration time for us and the extended family of more than 2 crore satisfied customers who have made Activa a part of their daily lives. The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th anniversary edition is the highlight and makes it worthy of a collector’s must have!”

     

    This campaign was conceptualised by Dentsu One. Said Titus Upputuru, National Creative Director, Dentsu One: “I am grateful for the opportunity to work on this special campaign. Twenty years is a long journey and Activa is so special. ‘Zindagi do pahiyon se chalti hai’…and we wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future. We thought it would be great to see the journey through the eyes of the husband even as he recreates couple’s very first interaction inside the college library. It was good fun bringing the playful script to life.”

     

     

  • The digital film is titled ‘Nip in the Bud’

    Taproot Dentsu creates film for #MeToo anniv

    By A Correspondent

     

    To commemorate the anniversary of the #MeToo movement, Taproot Dentsu has partnered with lifestyle portal iDiva. The digital film is titled ‘Nip in the Bud’.

     

    Speaking on the film, Titus Upputuru, Creative Head, Taproot Dentsu said: “It wasn’t an easy subject. One had to keep in mind the sensitivities involved. What happens between a man and a woman within the confines of a professional environment is between them. There are no witnesses. There are no cameras. Nip in the bud is a tribute to every single woman who had the courage to speak about what happened in a moment where there was no one to corroborate the story. Unfortunately, many women took years to report and this allowed the men concerned to continue with the predatory behaviour. Hope this digital film inspires women across the world to nip it in the bud.” For the record, Titus is the writer and director of this intriguing film.

     

     

  • The 360-degree marketing campaign is titled ‘Rush of Supremacy’

    Dentsu One creates campaign for new Honda City

    By A Correspondent

     

    Dentsu One has created for Honda Cars India (HCIL) a 360-degree marketing campaign, ‘Rush of Supremacy’, for the new 5th Generation Honda City.

     

    Speaking on the campaign, Rajesh Goel, Sr VP and Director – Sales and Marketing, Honda Cars India said: “The mission was to deliver supremacy from the word go, and so began our journey of creating a car with a strong and robust road presence, delivering excitement and security with an intelligent package that offers superior value to its ambitious customers. The goal of the campaign was to bring all these pillars alive in a tone and manner that is true to the original sedan – the Honda City. The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices he makes.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “It’s one thing to pack in a punch when a product is launched; it’s quite another to do it year after year, decade after decade. When we were briefed on this iconic car’s new offering, we were absolutely excited. In the past, we had created campaigns like ‘Worlds Ahead’ and ‘Forget The Toys’ for Honda City but seeing what the 5th Generation model has to offer, we thought it’s time to introduce some excitement into the DNA of the brand. Now for years, people have been saying that it gets lonely and boring at the top. We thought it is time to bust that myth. Because with supremacy, comes a great new feeling, a whole new rush. Despite the lockdown, God helped us execute every nut and bolt of this campaign with various assets, across different platforms. The Honda Connect campaign, featuring several videos around the Boss Dog, was great fun too.”

     

    Said Abhinav Kaushik, Executive Vice President, Dentsu One: “The Honda City is a true legend that’s been able to resonate and stay relevant for over two decades. And this new generation of Honda City is no different. Keeping the client brief in mind, we have looked at the brand truth by asserting City’s unrivalled leadership position and amplifying the dynamism and excitement that the new generation Honda City offers to its owners. The campaign reflects these two facets of the brand and will sure fire the segment with much needed dynamism and excitement.”

     

     

  • Harper Collins India’s ‘Parcel’ gets a selection at Dada Saheb Phalke Film Festival

    By A Correspondent

     

    The 10th Dada Saheb Phalke Film Festival 2020 has announced that HarperCollins India’s short film Parcel is part of the Official Selection. The film has incidentally also been shortlisted for the One Show Awards 2020.

     

    Parcel, produced by HarperCollins in association with Taproot Dentsu is an ode to the art of storytelling. It is a short film celebrating the wonderful power of the narrative. This short tale chronicles its scheme with such detail that it keeps one hooked until the very end.

     

    Added Akriti Tyagi, Marketing Head, HarperCollins India: “Who doesn’t love awards and accolades! Especially when they pour in for something as special as Parcel – our homage to the crime genre. At HarperCollins India, we aim to reinforce the power of a good story and establish new ways of storytelling for an audience that is now consuming stories in all its forms – words, audio and moving images. We hope it wins all the recognition it deserves and reaches many more audiences!”

     

    Added Titus Upputuru, Creative Head, Taproot Dentsu: “This is the highest honour in films in India. And to think that it’s come at a time like this makes me appreciate it that much more. When I began writing the screenplay, I was really excited because of the possibilities that were going on in Ved’s mind. Making the film was quite challenging as it dabbled with the genre of mystery and suspense. Ananth [Padmanabhan, CEO, HarperCollins India] had amazing faith in us. The team at Atrangi Ideas gave wonderful support. The cast and crew worked very hard and this accolade belongs to every one of them.”

     

     

  • Andhra Pradesh and Orissa first to get a burst of energy this summer

    Taproot Dentsu unveils campaign for Aquarius Glucocharge

    By A Correspondent

     

    Share Energy, the new campaign by Coca-Cola India’s enhanced hydration beverage- Aquarius Glucocharge, has been conceptualised by Taproot Dentsu Gurgaon.

     

    The campaign has been launched in the heartland of Andhra Pradesh and Orissa and comprises film, print, and Out of Home (OOH).

     

    Speaking about the new campaign, Anoop Manohar, Director- Emerging Categories, Coca-Cola India, said: “Aquarius Glucocharge is an innovative offering from Coca-Cola India, packed with glucose, essential minerals like potassium, sodium and calcium, and fruit juice. It is loved by consumers for its benefits of ‘Rehydrate, Replenish and Recharge’ at an affordable price. Our aim with this campaign is to help consumers understand the value of a collective and realize that we are all gifted with the power to re-energise and support one another in order to emerge as stronger individuals. It is through empathy and kindness and actively supporting each other that we emerge as stronger individuals – together.”

     

    Added Titus Upputuru, Creative Head, Taproot Dentsu: “In an age, where we are constantly occupied with recharging the dying batteries of our phones, this film is a reminder that the battery of our bodies needs recharging too. And it is wonderful that we don’t have to look too far to recharge ourselves – we are all gifted with the power to recharge and reenergise ourselves. Just like Aquarius Glucocharge which gives us instant recharge.”

     

     

  • The film was launched on the HarperCollins India Platform on November 25, 2019

    HarperCollins’ short film is an ode to the art of storytelling

    By A Correspondent

     

    Parcel, produced by HarperCollins in association with Taproot Dentsu, is a short film celebrating the power of the narrative. With Parcel, HarperCollins India aims to reinforce the power of a good story and establish new ways of storytelling to an audience that is now consuming all its forms – words, audio and moving images.

     

    Said Ananth Padmanabhan, CEO HarperCollins India: “Who doesn’t love a good story that keeps you at the edge of your seat! At HarperCollins, we are constantly thinking of new ways and new platforms to reach audiences through storytelling. Parcel, our direct-to-screen offering, will be a first of many more. As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium; and, our crime fiction promotion aims to showcase the extraordinary range of stories, of which, we have many to offer. I hope audiences will love this film.”

     

    Added Titus Upputuru, Creative Head Taproot Dentsu and the man who scripted and directed the film, said: “Storytelling is an ancient art form. It is also terribly current with platforms such as Netflix and Amazon streaming some amazing content. I have always been in love with this medium since my literature days. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime section.”

     

    Parcel is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead.

     

     

  • Campaign breaks today for Honda’s revolutionary first BS-VI two-wheeler – the all new Premium Activa 125 BS-VI

    Honda starts a quiet revolution for its new BS-VI offering

    By A Correspondent

     

    Honda Motorcycle and Scooter India has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ the  Activa 125 BSVI.

     

    The campaign, conceptualised by Dentsu One, aims to highlight the unique feature of eSP technology i.e. silent start.

     

    Speaking about ‘A Quiet Revolution’ campaign, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said: “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

     

     

  • The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx

    Dulux unveils new TV campaign

    By A Correspondent

     

    AkzoNobel, a leading global paints and coatings company and maker of Dulux Paints in India, released a new TVC campaign titled “Double Protection” to mark the launch of next generation Dulux Weathershield Powerflexx. The new TVC featuring actor Boman Irani aims to establish the superior product credentials of the next generation offering of Dulux Weathershield Powerflexx.

     

    Said Rajiv Rajgopal, Managing Director, AkzoNobel India: “We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection. That means innovation really is at the heart of everything that we do. We have introduced the next-generation Dulux Weathershield Powerflexx that offers 2X better protection – a superior product performance for home exteriors. The new TVC highlights the functional benefits of this technologically advanced exterior wall paints that has been especially designed to protect India’s homes from its unique and extreme climatic conditions.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Weathershield Powerflexx exterior paint of Dulux is doubly qualified to protect the exterior walls against fungus and cracks. We just wanted to juxtapose these credentials against those of an owner of the house. People usually pride themselves on the number of degrees and diplomas that they hold. The TVC punctures the pride by pointing to the condition of the walls. A house should match up to its owner’s credentials – that’s the message we wanted to bring through this quirky execution starring Boman Irani.”