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Tag: Tithi Ghosh

  • Ram Moorthi moves on

    Tithi Ghosh named President & Head of Office-Ogilvy Bengaluru  

    By Our Staff

     

    Tithi Ghosh
    Tithi Ghosh

    Ogilvy India has announced that effective July 01, Tithi Ghosh has taken over as President & Head of Office–Ogilvy Bengaluru. Ghosh has been with Ogilvy in Bengaluru since 2004.  Meanwhile, after 25 years with Ogilvy India, Ram Moorthi has decided to move on as s Bengaluru office head.

     

    VR Rajesh
    VR Rajesh

    Said VR Rajesh, Group President, Ogilvy India: “We would like to thank Ram, for giving so much to Ogilvy India. We will miss his passion to always do something different. Not a man to sit on his laurels, we are sure an all new venture is right around the corner. We wish him all the best and lots of love,” adding: “We are also very lucky to have Tithi to take the baton from Ram. Tithi stands for everything that represents the culture of Ogilvy. The voice of guidance and wisdom is now going to be the hand that guides the next chapter of Ogilvy Bengaluru.”

     

    Piyush Pandey
    Piyush PaPiyush Pandeyndey

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “Tithi has been my valuable partner for years.  And I am sure that in the coming years she will further strengthen our client relationships and creative excellence in our Bengaluru office.”

     

  • The film is shot in three different languages to connect with key regional audiences

    Fortune brings tech & food together in ad film by Ogilvy South

    By A Correspondent

     

    Ogilvy has unveiled its latest ad film for Fortune Oils that aims to appeal to younger audiences. The film is shot in three different languages to connect with key regional audiences.

     

    Said Piyush Pandey, Chief Creative Officer Worldwide, Executive Chairman India, Ogilvy said: “Fortune has always saluted home cooking and makers of home food. It also tries to stay contemporary and the new ad tries to capture that spirit. I am very happy that it is going to be shared with a lot of people in this country.”

     

    Added Angshu Mallick, Deputy CEO, Adani Wilmar Ltd. said: “Fortune Oil always stood by the philosophy that there is nothing like home cooked food. We found this concept fresh, engaging and it takes the brand ahead. This story puts the kitchen in the centre of the home and Fortune brand at the centre of the kitchen. We felt, in today’s time, that people will relate to this story where use of technology is very common.”

     

    Added Tithi Ghosh, Managing Partner, Ogilvy South: “There is no joy greater than eating home cooked food – is a universal insight. For the brand to be in tune with changing lifestyle codes it is important to refresh the brand’s thematic communication with stories that borrow from these new cultural codes. Tonality of the communication continues to be charming and authentic. This time the campaign has been shot in three different languages for even greater authenticity.”

     

     

  • The masala is targeted to appeal to the millennial who love to spice up their noodles just right to enjoy it at any time of the day

    Yippee offers customised masala offerings for its noodle brand

    By A Correspondent

     

    Taking the personalisation aspect a notch higher, ITC Foods has announced the launch of Yippee! Mood Masala. And there’s also a campaign created Ogilvy Bangalore.

     

    Speaking on the occasion, Hemant Malik, Divisional Chief Executive of ITCs Foods Division said, At ITC Foods, we endeavour to present innovative and differentiated food experiences to our consumers. With the launch of YiPPee! Mood Masala we aspire to share a redefined and a delightful approach towards the instant noodles category which has hitherto remained constant in its offering since its inception. We are extremely positive about the product which has been crafted with a lot of passion backed by years of extensive research and development coupled with insights and a strong understanding of the changing consumer tastes and preferences.

     

    Added Tithi Ghosh, Executive Vice President & Head of Advertising, Ogilvy & Mather Advertising, Bangalore on the campaign: “The task for us was to design a campaign for YiPPee! Mood Masala, an innovative entryin the category. While this category has seen various flavour launches, this is a novel concept that will inject newness and excitement to it. The idea is to empower consumers to prepare YiPPee! according to their mood instead of the prescribed way that has so far been the norm. This variant aims to stir up excitement amongst the Gen Z consumers who prefer to personalise everything as per their choice. The campaign’s youthful lingo and imagery should resonate with this audience. The films capture distinct moods and situations (Crazy, Chill, Happy)our teen consumers are likely to identify with, while explaining the usage of the 2 Masala Mix sachets. The sign off, “Dude, “What’s your mood?” spells out the product proposition in their language.”

     

  • Presents a new TV campaign featuring range of specialized Titan lenses

    Titan Eyeplus highlights features of latest offering in new campaign

     

     

    Titan Eyeplus launched its latest marketing campaign featuring an array of specialised prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups. Titan Eyeplus uses cutting-edge technology to manufacture lenses at its own manufacturing facilities in Chikkaballapur, on the outskirts of Bangalore since 2008 and the recently launched facility in Madhyamgram, West Bengal.

     

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.  Commenting on the latest commercial for Titan Eyeplus, Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd said: “We are extremely excited to launch this new campaign which promotes our line of high-tech specialised lenses. This is the first time that we are launching a campaign dedicated to Titan lenses. As a brand, we are cognisant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the Untitled3New, and has an exciting visual language that’s sure to appeal to our audience.”

     

    “The task for Ogilvy was to create awareness for Titan lenses, thereby building its credentials as ‘the end-to-end solution for eyewear’. While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The film features young, confident people who do not lose sight of their goals and are ever ready to take on exciting challenges. The brand with its range of specialized lenses enables them to reach their goalposts. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Tithi Ghosh, Senior Vice President and Head of Advertising, Ogilvy Bangalore.

     

  • With a refreshed brew and a fresh campaign, Foster’s is all set to transform consumer experience

    Foster’s to offer cold refreshment in a brand new avatar

    By A Correspondent

     

    Foster’s is all set to hit the market in a brand new avatar. The popular beer brand will be re-introduced with a refreshing brew and will be the tallest and most curvaceous bottle in the category. Available in 2 variants – Gold and Lager, the bottle will have a ring pull, making it easier to open the extra cold refreshment. The new packaging also includes a unique thermo-chromatic label that turns blue at ice cold temperature ensuring consumers have the most chilled experience.

     

    Darioush Afzali,  Director of Marketing, SAB Miller India, said, “Foster’s is known as a unique Australian brand and with this new packaging and brew, it will emphasize our commitment to innovate. We have given a completely fresh and contemporary look to our bottle and are introducing the tallest bottle in the category. With a focus on all 4 P’s, we are re-introducing Foster’s with a refreshed brew, new packaging, competitive pricing and differentiated positioning of extra-cold refreshment for the brand. Our aim is to be the most preferred brand of choice for our target audience and turn their moments of boredom into a refreshing experience.”

     

    The new packaging has been designed by an international team of London-based agency CARTILS. Talking about the inspiring and innovative new bottle, Neil Vestrini, Creative Director, CARTILS, said, “Fosters is Australia’s iconic lager which is sold internationally. At Cartils it was our job to respect its heritage whilst modernizing this iconic brand and making it relevant to today’s ever-changing Indian market. Cartils new design endorses a stronger brand hierarchy by making the Foster’s logo more prominent within the main label, whilst the bottle shape gives a more dynamic and ergonomic feel. The placement of the famous Australian kangaroo as an embossment on the bottle gives movement and youthfulness whilst adding that wittiness associated with the brand. The stronger/higher shoulders (which also follows the curve of the brands roundel) allows for the branding to be placed higher on the bottle. The addition of the snowflake symbol and silver gives the extra cold sensation the consumer will feel whilst drinking the new redesigned Fosters.”

     

    Through The Line campaign for the refreshed look has been created by Ogilvy and Mather in India. “The campaign was designed to bring to life transformative powers of Extra Cold Foster’s – transporting people from a mundane, low energy mood to a refreshing, up-tempo vibe. Extra Cold Foster’s also brings friends together to let go and enjoy every moment”, Tithi Ghosh, Senior VP & Head of Advertising, Ogilvy Bangalore, added.

     

    This campaign will be supported by a robust digital and on-ground engagement.

     

  • The latest campaign by Titan gives an exciting glimpse of the quintessential man

    O&M out with a new campaign for Titan Watches

    By A Correspondent

     

    Over the years, Titan Watches has managed to influence men with its many offerings. After gliding through an era of machos and metrosexuals, we’re now in the age of the quintessential man – whose manliness is not defined by his physique and but his attitude.

     

    In its new campaign – The Titan Man, the film opens with him getting ready for the night. The camera follows him through the night as he takes one last look at himself in the dressing mirror and puts on his favorite watch. He heads down the crowded streets, through a dim-lit subway, all the way to the hottest party in town. Never losing sight of his charm and enchanting smile, the camera makes its way with him through the lively kitchen of the club to its dance floor. The film closes with a knowing wink from him telling us there’s much more to him.

     

    Sharing his thoughts on the campaign, Sirish Chandrasekhar, Head – Marketing, Titan Watches, Titan Company Limited, says, “Titan has always looked at cultural and social trends with an alternative lens and the idea of the quintessential man is a very interesting take. There is a certain confidence that the new age man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.”

     

    Tithi Ghosh, Senior Vice President & Head of Advertising, Ogilvy & Mather (South), adds “Titan watches are coveted fashion accessories and they are worn by men who have style and swagger. In this ad, we have focused on the cool head and exciting pace with which the modern Indian man lives his life outside of work. We hope the modern male audiences will connect with the confidence and style quotient of the Titan man.”

     

    Conceptualized by Ogilvy and Mather, the campaign will be supported with print and outdoor as well.

     

  • The campaign draws attention to the fact that great taste in everyday food made with MTR Masalas is a mood lifter at the dining table which in turn paves way for stronger family relationships

    MTR Foods unveils new ad campaign

    By A Correspondent

     

    MTR Foods has unveiled a new ad campaign for its masala category. The new campaign demonstrates how authentic homemade dishes made with MTR’s masalas help a woman bring the family together.

     

    The campaign draws attention to the fact that great taste in everyday food made with MTR Masalas is a mood lifter at the dining table which in turn paves way for stronger family relationships.

     

    Commenting on the new campaign, Vikran Sabherwal, Vice President – Marketing, MTR Foods said, “We at MTR Foods have years of proven culinary expertise behind us and have always focused on preserving the authenticity of ingredients, processes and age-old recipes. Our masalas are made with the perfect 4 step process of selecting best ingredients which are then blended, roasted and pounded to perfection. Keeping this in mind, we have launched this new campaign to showcase how MTR’s range of Spices and Masalas can help a modern homemaker make everyday food special and bring the family together. We are confident that our target audience will love this new campaign.”

     

    Explaining the insight behind the campaign, Tithi Ghosh, Client Services Director, Ogilvy & Mather – Bangalore stated, “Our research has shown that tasty food helps in elevating the mood of every family over meal time. The campaign highlights the concept of creating fond family memories over irresistible authentic Indian food made with MTR Masalas. In the commercial we see how the mother is instrumental in quickly changing the mood of her household and strengthening the bond between the father and son by bringing together a delectable spread of Indian food made from MTR’s masalas.”

     

    The campaign has been released in four Indian languages spread over six weeks across TV channels and digital mediums. To reach out to larger consumer base, MTR is also advertising in mediums like cinema, mobile, print etc.