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Tag: Titan Watches

  • #MakeEveryMomentCount brings that alive with a message of hope and positivity

    Titan’s new campaign reinstills hope and positivity

    By A Correspondent

     

    Titan has launched a new digital campaign – ‘Make Every Moment Count’ to spread hope and positivity in these times of uncertainty.

     

    Launching a special campaign, Sirish Chandrashekar, Head of Marketing, Titan Watches, said: “Time is relative. Living every moment with meaning and making the most of what one has, are the thoughts flowing through everyone’s mind today. Tomorrow when we are all past this phase the one thing we should take with us are memories. #MakeEveryMomentCount brings that alive with a message of hope and positivity.”

     

    Sharing his thoughts on the campaign, Mahesh Gharat, CCO, Ogilvy Bangalore added: “This is the time to collaborate, make memories, to help, to share. Our teams across client, agency and production house did just that. A brand like Titan leads the way in showing the bright side of things.”

     

     

  • The campaign strategy was the result of the consumer understanding of the evolving role of modern men

    Titan Octane questions masculinity in latest ad campaign

    By A Correspondent

     

    Titan Octane – ‘Be A Sport’ has unveiled a new campaign that has a light-hearted take on masculinity.

     

    Said Suparna Mitra, CMO, Titan Watches: “We wanted to craft a brand world which would appeal to the modern Indian man. The insights were mined after a fair bit of research to really understand the motivations of the man in this ever-evolving social landscape. Over the years men have been dictated by the norms of society and what people expect him to be, however the man of today is not defined by anyone but by himself. Titan Octane is a reflection of the new Indian male who is comfortable with his beliefs and is not weighed down by the role his predecessors had adopted. The new campaign from Titan Octane – Be A Sport, is a light-hearted take on masculinity. He is open to freely expressing his emotions. He has the sense of humor to laugh at himself. He doesn’t fear failure. He isn’t intimidated by the success of others around him. And he has become a man who is comfortable with the evolving sense of masculinity.”

     

     

  • The ad film plays the signature Titan symphony on Jaltarang

    Titan’s new ad film celebrates world’s slimmest ceramic watch

    By A Correspondent

     

    Unveiling the latest collection under the Edge series, Titan has launched Edge Ceramic, a slim ceramic watch in its new ad film created by Ogilvy & Mather.

     

    An ode to its legacy of Edge-like thinness, the ad film weaves in the Titan symphony with the intricacies of the ceramic material.

     

    Said Sirish Chandrashekar– Marketing Head, Titan watches:”Edge embodies our pioneering spirit in watchmaking. Finesse, sophistication and minimalism are at the core of its DNA. When we were thinking of how best to bring alive the new ceramic proposition, this film idea seemed perfect. The film is a true reflection of the innate qualities of Titan Edge.”

     

    Added Mahesh Gharat, Executive Creative Director, Ogilvy & Mather: “When Titan decided to launch the slimmest ceramic watch, the idea of recreating the Titan symphony on Jaltarang using fine ceramic bowls felt natural. That gave us the opportunity to work with India’s leading classical Jaltarang artist MilindTulankar and bring the idea to life.”

     

  • Titan Watches' 'Giftology' research reveals 55% of Indians find gift-buying for their partner (spouse, boyfriend and girlfriend) the hardest choice of all

    Oh dear! Indians find gifting to partners a pain

    By A Correspondent

     

    Over half of Indians find their partner the hardest person to buy gifts for, with men being particularly perplexed by the prospect; 59 percent of them find their partner’s gift the toughest choice of present to buy compared to 46 percent of women, according to new ‘Giftology’ research by Titan Watches.

     

    The research also reveals a pronounced difference in ‘gift perplexity’ levels between age groups; a staggering two thirds of Indian 35-44 year-olds find selecting their partner’s gift the toughest choice of all, compared to just 32% of 18-24 year olds who appear far more comfortable with the process.

     

    When it comes to receiving gifts, however, Indians do overcome this particular confusion with ease; with 60% revealing that their spouses and partners still give them the best presents each season. They have a far better track record than Indians’ friends, who systematically buy their worst gifts for each other during the festive season; according to the research, 38% of Indians receive their worst gifts from their friends.

     

    Rajan Amba, Titan’s Global Marketing & Product Head, describes the Giftology research as an insightful look at the trends in gifting that the Indian customers will face this festive season.

     

    “Some of the findings will certainly strike a chord on both sides of the gifting process. While Indians find it hardest of all to select the right gift for those closest to them; in practice, the majority still rise to the challenge – 60% of respondents still cite their partner’s gift as the best of all. Giftology is a science which – like a good wine – gets better with age; while only 20% of 18-24 year olds find it easiest to buy gifts for their partner, that figure more than doubles (46%) amongst gift givers aged 55 or over,” said Mr Rajan highlighting another of the survey’s key findings; the fact that friends seem to receive the worst presents from each other.

     

    “Friends are consistently the worst gift buyers; it’s also notable that they are – however – rarely cited as being difficult to buy gifts for (just 9% consider them the hardest gifts to purchase). In light of this, it appears that Indian’s consider friends’ gifts a pretty straightforward purchase; perhaps they don’t dedicate as much care and attention to the selection as they could. The result; the least satisfying gifts all round,” Rajan asserted.

     

    “In short, the more care and attention we apply to the gift process – i.e. the higher the level of ‘gift perplexity’ – the better the result for both giver and recipient. Now, there is a valuable insight this festive season!”