MxMIndia

Tag: Titan Eyeplus

  • Conceptualised by Ogilvy, the film highlights the importance of eye care

    Ayushmann Khurrana in Titan Eyeplus ad

    By Our Staff

     

    On the eve of World Sight Day (October 14), Titan Eyeplus released a digital video featuring brand ambassador Ayushmann Khurrana to spread awareness about eye health. Conceptualised by Ogilvy, the brand film highlights the importance of eye care and encourages users to take the Duochrome test.

     

    Said Saumen Bhaumik, CEO, Eyewear Division, Titan Company Limited: “In a country of 1.3 billion, 550mn suffer from vision problems of which only one-third have adopted some solution. Access and awareness continue to remain the key concern resulting in low adoption. In a recent study done in Bangalore where we reached out to over 11,000 people, the result was even more shocking. 58% of these people needed vision correction but only 36% were users or aware of this requirement. To address this lack of awareness, we have created a simple, accessible and self-administrable screening.  We have digitized one of the 20-step-eye-test that we conduct at Titan Eyeplus known as Duochrome test. As we approach World Sight Day, let this be a baby step towards” India with Clear Sight”.

     

     

  • It targets children who are exposed to multiple screens and gadgets

    Titan Eyeplus & the right ‘Blue for Kids’

    By A Correspondent

     

    Titan Eyeplus has unveiled a campaign that addresses the Blue Light and its impact on the children who are exposed to multiple screens and gadgets.

     

    Said Shalini Gupta, Marketing Head Eyewear Division, Titan Company Ltd. “Children are already spending far more time than recommended with screens. It is increasingly becoming evident that gadgets have become an indispensable part of kid’s routine, from learning to entertainment, impacting the overall eye health. The impact of Blue Light emitted from the screens of various gadgets has been an increasing concern resulting in eye-strain, blurring of vision, dry eyes and headache. With this campaign we wanted to address this burning issue. The campaign takes a solution oriented approach to the problem with a vision to equip the parents with information and advice that is crucial for the new normal.”

     

    Said a spokesperson from Wavemaker: Since the lockdown, school kids and the college going youth have been subjected to multiple hours of screen time, sometime even at a stretch. Parental woes have been a discussion point on social who’ve been watching their children spend a number of additional hours on their gadgets since this pandemic lockdown. We wanted to best use this unforeseen opportunity and help these kids and their parents (the decision makers) with the “Blue for Kids” campaign targeted the school going populous as well as the youth who are now receiving general education online for extended hours, in the effort to impart the knowledge that harmful blue light from gadget screens can cause strain and can be avoided with simple ready-to-use computer glasses (without power) or custom powered Blue Filter Lenses by Titan. Since we were talking to and about kids, this film hinged on the perspective of a child and his/her life in terms of gadget use and screen time. In making known the new gadget-inclined schedules of children, we passed on a message to their parents subtly.”

     

     

  • Presents a new TV campaign featuring range of specialized Titan lenses

    Titan Eyeplus highlights features of latest offering in new campaign

     

     

    Titan Eyeplus launched its latest marketing campaign featuring an array of specialised prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups. Titan Eyeplus uses cutting-edge technology to manufacture lenses at its own manufacturing facilities in Chikkaballapur, on the outskirts of Bangalore since 2008 and the recently launched facility in Madhyamgram, West Bengal.

     

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.  Commenting on the latest commercial for Titan Eyeplus, Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd said: “We are extremely excited to launch this new campaign which promotes our line of high-tech specialised lenses. This is the first time that we are launching a campaign dedicated to Titan lenses. As a brand, we are cognisant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the Untitled3New, and has an exciting visual language that’s sure to appeal to our audience.”

     

    “The task for Ogilvy was to create awareness for Titan lenses, thereby building its credentials as ‘the end-to-end solution for eyewear’. While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The film features young, confident people who do not lose sight of their goals and are ever ready to take on exciting challenges. The brand with its range of specialized lenses enables them to reach their goalposts. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Tithi Ghosh, Senior Vice President and Head of Advertising, Ogilvy Bangalore.

     

  • Be Bold, Spontaneous and Youthful in every occasion

    Post brand overhaul, Titan Eyeplus unveils new campaign

    By A Correspondent

     

    Titan Eyeplus has been at the forefront of the eyewear category since 2007, redefining standards in product design and retail experience. The brand is poised to set new benchmark again with a complete overhaul of its brand personality.

     

    To mark this change, Titan Eyeplus has launched a campaign which reveals its new tagline, ‘Live the new’. The tagline is an embodiment of the belief system that forms the core of the brand i.e. creating newness in the category by presenting a new brand persona that is youthful, energetic and bold. It reinvents retail experience in the category and products that cater to the requirements of the ever-changing lifestyles of consumers.

     

    The brand personality comes live in today’s TV-led campaign showcasing a shift in the brand’s outlook and reflects lifestyle of the multi-faceted consumers – work, fashion, sport. In a world where spectacles are already seen as an accessory, the brand urges one to choose the right frame for their lifestyle.

     

    Commenting on the new campaign, Vandana Bhalla, Marketing Head and Design – Eyewear Division, said, “Titan Eyeplus is at the helm of an exciting new journey, which is driven by the insight that consumers today lead dynamic and experimental lives. They are constantly on the look-out for brands and products which reflect their lifestyle. The new brand campaign with new products and a refreshed retail experience are part of our strategy to cater to consumers who are constantly looking for new experiences.”

     

    Conceptualized by Ogilvy & Mather, the new television commercial is based on the insight that people’s lifestyles are multi-faceted. The campaign captures the brand proposition – ‘match your frames to your lifestyle’ in an aesthetically stylized film. The film shows three different individuals in different lifestyle settings–athlete at a basketball court, girl in a bar and a working professional at a café. The setting seems to indicate that they are all on a date but the light-hearted narrative reveals that these individuals were talking to spectacles that perfectly match their respective lifestyles, Sport, fashion, work. The film succinctly captures the essence of the new campaign, promising something for every occasion.