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Tag: Titan Eye+

  • Conceptualised by Ogilvy

    Titan Eye+ unveils new ad campaign with five films

    By Our Staff

     

    Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, ‘Acha Hua’, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.

     

    Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., said: “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South: “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”

     

  • Campaign created by Ogilvy South

    Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ has released its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ releases its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Campaign created by Ogilvy

    Ayushmann Khurrana is brand ambassador for Titan Eye+

    By Our Staff

     

    Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana. The ‘Expert Who Cares’ campaign, created by Ogilvy, focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask, what better way than to ask it disarmingly with a child’s innocence. The brand promise of Titan Eye+ is Expertise & Empathy and through the ‘Experts Who Cares’ campaign we take that conversation forward. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs.”

     

    Added Puneet Kapoor, CCO, Ogilvy Bengaluru: “With this campaign, Titan Eye+ champions a behavioral insight in the category which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated, only by the style conversation, that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That’s where this campaign scores and gets the right balance in the conversation we need to have.”